M-Audio, an industry-leading manufacturer and distributor of hardware and software for professional musicians, today announced GrooveLab, a retail-ready bundle of hardware and software that designed to allow anyone to create professional-quality music, regardless of their music experience or ability.
M-Audio’s flagship consumer product, GrooveLab, is significant because it takes all the components necessary for digital music creation and assembles them in a single, affordable package. Now anyone who has contemplated making their own digital music can use GrooveLab to build their own computer-based music studio.
Priced just under $100, GrooveLab bundles a USB interface, headset with built-in microphone, remixing software and music loops.
With GrooveLab in-hand, all the customer needs is a computer to start making their own music. Given the product’s affordability and retail accessibility, M-Audio expects the product will enjoy widespread success with customers who have considered making their own music but have been intimidated by the cost and complexity of other systems.
GrooveLab is the latest product introduced by M-Audio to augment its consumer product portfolio. M-Audio offers a broad range of PCI and USB soundcards, speakers, keyboards, microphones and other products that give consumers professional quality at affordable prices.