iRiver has announced the iRiver PMC-100 series of media players. The PMC-100 series offers video, music and photos for a full entertainment experience on the go.

The PMC-100 series holds up to 160 hours of video, 1,200* hours of music or thousands of digital photos and weighs in under 10 ounces. Featuring a wide 3.5 inch vivid color display, integrated speaker, replaceable battery and a unique “kickstand” to support the device in a comfortable viewing position, the PMC-100 series brings lightweight portability to recorded television, movies, home videos, music and photos. The PMC-100 series features Microsoft Windows Mobile software which makes it easy to transfer songs, photos and videos from the computer to the handheld device, and simple to navigate through music, videos, TV and photos.

“With iRiver’s Windows Mobile-based PMC-100 series people can quickly navigate and enjoy their favorite media, from their favorite TV shows to wedding photos, in the palm of their hand,” said Todd Warren, corporate vice-president of the Devices, Services and eXperiences Group at Microsoft. “The Portable Media Center is a vanguard device that takes advantage of the Auto Sync feature in Windows Media Player 10 to synchronize content quickly and easily from the computer to be enjoyed anytime, anywhere.”

The PMC-100 series supports Windows Media DRM 10 and the ability to play back digitally protected Windows Media Audio and Video files, giving consumers access to the more than 1 million tracks available in Windows Media Audio format from more than 60 online music stores. Additionally, online movie site CinemaNow.com and Major League Baseball’s MLB.com offer a variety of content for the PMC-100.

“By working closely with Microsoft and content providers, iRiver has delivered a best-in-class portable device that quickly and easily lets customers transfer and access an array of entertainment,” said Jonathan Sasse, president of iRiver America. “We have upped the ante in the category by delivering a lightweight player that works seamlessly with all the new features in Windows Media Player 10.”

The PMC-100 series also features an integrated speaker and microphone, removable and rechargeable battery and a TV-out for displaying video and images through a television or display. The players seamlessly integrate with Windows Media Player 10 and Auto Sync technology for fast content transfer. The iRiver PMC-100 series comes bundled with iRiver earphones, quality carrying case, USB 2.0 cable, TV out cable, installation CD and AC adapter.

iRiver PMC-100 series features:

• Holds up to 160 hours of video
• Holds up to 1,200 hours of digital music
• Synchronize your media library with Windows Media Player 10
• Intuitive Windows Mobile-based Portable Media Center interface
• Plays recorded TV shows from your Windows XP Media Center Edition PC
• Up to 40GB† of internal storage
• Weight: 9.6 ounces
• 3.5 inch vivid color display
• Connect to your home entertainment system
• Integrated voice recorder
• Built-in speaker
• Store or transfer files of any type
• Rechargeable, replaceable Lithium-ion battery
• Up to 14 hours of battery life (audio)
• Up to 5 hours of battery life (video)

Pricing and Availability

The PMC-120 (20GB) will be available at the iRiver eStore and selected retail outlets. Suggested retail price for the PMC-120 (20GB) is USD $499.99 and the PMC-140 (40GB) is USD $599.99.