Muse Research announced at the 2005 Winter NAMM show that its website for plug-in related technologies, www.kvr-vst.com, has changed its name to www.kvraudio.com. The company also announced that the website has seen significant traffic growth over the last quarter as the website continues to add more value to its member base.
The kvraudio website reports that its traffic has grown considerably over the last few months, with well over a million visitors on a consistent basis. Considered by many to be the definitive website for anything related to plug-in technology, KVR has continued to attract new members as more and more musicians and engineers discover the power of plug-in technology.
The kvr-vst website name was changed to reflect the fact that the although the VST plug-in format developed by Steinberg continues to be the predominant cross-platform standard, the plug-in community has embraced several other plug-in formats such as Audio Units from Apple, Direct X from Microsoft, as well as RTAS and TDM plug-in technologies from Digidesign. From very early on, the KVR website has embraced all plug-in formats, and the name change better reflects the fact that all plug-in formats are represented on the site, not just the VST format.