Roland has announced a top-down restructuring of the Los Angeles based organization. Effective immediately BOSS U.S. and Roland U.S. will function as two entirely autonomous companies, complete with separate management and support staff. These recent streamlining measures will allow the two businesses to focus their efforts on Roland and BOSS product sold nationwide.
BOSS is dedicated to maintaining its position as the leader in effects pedals, tuners, and accessories. Coupled with its growing prominence in the recording product category, which includes the popular BR-Digital Recording product line, BOSS has earned unmatched respect and trust among dealers and end users alike.
Roland President Dennis Houlihan related, “This new reorganization will allow BOSS to further expand its product proliferation in the marketplace, and launch additional focus-driven sales and marketing campaigns moving forward.”