Babes, guns and MP3s appear to be a winning combination for British audiobook publisher AudioBooksForFree. They are using “a winning trio of Russian glamour models” to market their unusual AK-MP3, a portable MP3 player build into the ammunition clip of a Kalashnikov automatic rifle.

According to ex-rock-star-turn-advertising-tycoon Andrey Koltakov, “100 top Russian models competed in a grilling contest to become the next Kalashnikov Girl.”

“I was ring-fencing the necessary funds for upgrading our AK-MP3 player from 20GB to 40GB and for incorporating internet P2P radio,.” says AudioBooksForFree CTO Peter Morris. “But as usual, our directors spent almost all of it on the semi-naked girls instead. We will probably have lots of complaints, instead of serious commercial exposure”.

“Two years ago, when we unveiled AK-MP3 with our first original Kalashnikov Girl, we experienced a level of complaints from American Feminists” say CEO Ruslan Fedorovsky. “But we have managed to reassure and persuade them. Now they share our beliefs that a woman with an AK-47 is very much empowered and cannot possibly be exploited or put upon in any way.”

via Podcasting News