NAMM Show Update: The Minimoog Voyager Select Series, now available from Moog Music, allows customers to choose from five backlight options as well as eight different wood cabinet styles to create a Voyager with a look all their own. Moog offers an interactive Web experience that displays any custom combination, and then facilitates online ordering by integrating with local dealers.
“Creativity, imagination and uniqueness are what Moog is all about,” said Moog Music President Mike Adams. “The Minimoog Voyager Select Series allows us to connect those values with our customers, enabling them to express their own personality in an instrument we handcraft for them.”
Since introducing the Electric Blue edition in 2004, Moog has received hundreds of requests to build customized Voyagers. Now those requests, once only fulfilled for a handful of artists, can be accommodated for anyone. Backlight options include: Electric Blue, Solar (orange), Lunar (white), Fire (red), and Jade (green). Cabinet styles are available in Electric Blue (black with fractal blue flecks), Traditional Ash, Mahogany, White Wash, Walnut, Cherry, Black Ash, and Maple. Any combination is available.
Users can make backlight and cabinet choices and instantly view photos at the Moog site. The site is also integrated with local dealers. Dealers will have some combinations in stock but all will be available within six weeks of the order date. “Our online interface provides a great experience for our customers while keeping the local dealers integrally involved,” said Moog Music Sales Manager Linda Pritchard.