Ann Summers, a UK sex toy site, is getting a massive load of free publicity courtesy of the lawyers at Apple.

According to reports, Apple lawyers claim that Ann Summers’ advertising for its iGasm iPod sex toy, right, is a blatant rip-off of Apple’s iPod advertising. Apple has sent a cease and desist letter, warning “We hope this request to remove it immediately will prevent us having to consider further action.”

The iGasm hooks up to your iPod, MP3 player, laptop or CD player and vibrates in sync with the beat.

The £30 iGasm joins the iBuzz and other sex toys piggybacking on the iPod’s popularity.

The obvious question, of course, is “What’s on her iPod?”