Comments on: Is This The Most Offensive Gear Ad Ever?

By: mavattene

mavattene — Sun, 07 Sep 2008 18:13:21 +0000

>Sex sells

Oh really? and you have no problem with that, of course.
Who are we, to dislike the marvellouse free trade (that free us all)?
Just this simple fact, “sex sells”, and the fact that some are happy - or comfortable at all - about it, this adaptation to the lowest law of supply and demand, tells a lot about why people in some fantastic and liberal country give their ass for a living. Or for more and more money, perhaps. There is room for everyone, as long as you work hard. Hard with your ass.

By: mavattene

mavattene — Sun, 07 Sep 2008 17:55:25 +0000

To like a beautiful ass is one thing.
But to associate a beautiful ass, or anything beautiful for that matter, or beauty itself (which is even worse!), is really wrong.
I am offended by this perverted publicity, the perverted inclination f associating something attractive with decadance, or, seen from the other way, making the idea of decadance look beautiful.
I have this low way of advertisintg.
Company do seem to like to pervert things.
I don’t understaind why company put good things in a bad light, and bad things in a good light.
What’s so good in decadance that company seem to like so much.
they never make any virtue ook good. Only vices.
But it doesn’t matter, beause virtues don’t need to be put in a good light.

By: cass

cass — Mon, 11 Aug 2008 05:56:34 +0000

ummm hello. you boys are a bunch of pervz!!! the photo would have been digitally enhanced to the max anyway, so pretty much these females dont exist when you think about it. (your smacking off to a cartoon really) This add is very offensive 2 any female with a brain. Theres no way that i would bye this product now because that would be supporting this advertisement and that would be disrespecting myself.

By: synthhead

synthhead — Tue, 22 Jul 2008 20:19:22 +0000

Chris - all true, but I have to agree with Andrea above, too:

Native Instruments doesn’t need ass-shots to sell Traktor, does it?

By: Chris Randall

Chris Randall — Tue, 22 Jul 2008 06:57:11 +0000

Personally, I don’t think this is near as offensive as that Jordan Rudess ad for Roland that’s been running on KvR for what seems like the last 15 years.

That said, I don’t know ’bout any “graphical and visual unity.” Reading too much in to this is the primrose path to madness. It’s a simple matter of a marketing mook saying “well, at least people will _look_ at the ad if we put some hot chicks in it, and it’s not like the 8 women in the music industry will mind, since they’re used to it.”

By: Darth Brando

Darth Brando — Tue, 22 Jul 2008 02:48:06 +0000

Dude ok, grow up. Seriously, yea it is a little on the risque side but no more than today’s television advertisements. You want to see offensive advertisements, go to Europe or go look at some porn and then complain about that. Seriously yea this ad is a little naughty and all that but hey its the human body, we all have one. It only becomes objectification when you look at it from that stand point. One can also look at and admire the graphical and visual unity that the ad creates or one can say hey thats a nice a$$ and be a total objectifying pervert. The only thing about objectifying the female body is that not every one looks at it that way my friend. The Ad plays off of the fact that yea women are attractive but to classify them as objects is for the viewer to decide not the artist.

By: spikypunker

spikypunker — Wed, 02 Jul 2008 13:35:02 +0000

lol this advert is basically porn, and although i dont find it offensive in any way (i like porn) i think it’s pretty pathetic that a dj software company resorts to this to try and sell it’s software. I mean, it’s totally unrelated to the product, so therefore there’s nothing stopping every company doing the same and then we’d be surrounded by random porn all the time, then we’d all get pissed off a sexually frustrated haha.

But seriously yeah, if i was a dad i wouldnt want my young kids looking at this, it’s porn.

By: Yo

Yo — Thu, 05 Jun 2008 15:06:04 +0000

When your first foray into the world of DJ software fails miserably, ou need some ass to sell the product. Seriously this is the most unfinished piece of crap software I have ever tried to use. Not for pro-djs stay away from decadance!

By: Sexy Software Ad | Sexvertising

Sexy Software Ad | Sexvertising — Sat, 08 Mar 2008 00:57:07 +0000

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By: Christie

Christie — Fri, 08 Feb 2008 19:33:48 +0000

Thank you, Will and Jake, for the wake-up call to the previous posters. I couldn’t agree more with your statements more. What I find equally sad is the 14 year old girl who replied to this ad as if it were just a fact of life. The complete sexualization of everything from PETA ads to dj equipment makes a bold statement about our society…. and feel free to resort to name calling and throwing out “old fashioned” and “antiquated: about people who find this image — and the general flippancy about sex and body images — offensive and sad, but quite frankly, just because something has been accepted as “common” does not make it “normal.” I would much rather be considered “old fashioned” simply because others have swallowed whole the lies that the media and others shove in our faces about such things than to accept it as perfectly fine and not do anything to change it.

By: Jake

Jake — Tue, 29 Jan 2008 04:08:41 +0000

Right on, Will! I’m with you: I’m pretty much appalled at most of the responses on here. Using this picture to sell anything other than bathing suits or some high price / low class resort is just puerile and lame. It’s pathetic that companies will use something like this, and lamer still that the average guy thinks it’s “cool” that they did. Makes me sad. It’s freaking DJ software, people! Time to evolve, primates. Give women some respect.

By: Image Line Announces Mac Version Of Deckadance at Synthtopia

Image Line Announces Mac Version Of Deckadance at Synthtopia — Wed, 16 Jan 2008 14:34:20 +0000

[...] the dj software with what some think is the most offensive gear ad ever, is coming to the [...]

By: Will L.

Will L. — Wed, 16 Jan 2008 04:27:44 +0000

okay seriously…what century do we live in? you would have to be blind to say this ad is not offensive. it portrays these women as sex objects and not people. it also reinforces many stereotypes that our society has about women. wow…all I can say is grow up, stop living in the dark ages, and learn to value women for more than their looks.

By: eryc

eryc — Sat, 05 Jan 2008 03:52:01 +0000

trinisa has a point…..what is deckdance or whatever….they should put the product in there somewhere

otherwise….this would be offensive if it pops up in the presentation at work, or on your computer in front of your girlfriend/boyfriend
it depends on the person…the real problem is maintaining a balance between discretion and free expression. just because you have a hot body and can show it off doesn’t mean you need to flash your heavenly region to drooling guys or vise versa. keep in mind, you don’t get free sex with this program (do you??? please tell me!!!!!!) so you should be a bit more careful with how you factor it in to your ad. though I’m 16 year old male….the pic threw me off a bit……dang!!!! did you really have to put it in my face????

By: synthhead

synthhead — Tue, 27 Nov 2007 00:25:19 +0000

Dave

Nice thought - but I don’t remember the pre-Raphaelites doing booty shots.

If they had, I’m sure I would have done better in art class.