There’s a new holiday coming to town - Record Store Day.

My type of holiday!

On this day, indie music stores across America are uniting with the purpose of celebrating the culture and unique place that they occupy both in their local communities and nationally.

Organizers have enlisted the help of musicians to raise awareness of Record Store Day.

“It’s important to keep indie record stores alive because their unique environments introduce music lovers to things in a very personal way,” says Peter Gabriel.

“There’s nothing as glamorous to me as a record store,” says Paul McCartney. ”When I recently played Amoeba in LA, I realised what fantastic memories such a collection of music brings back when you see it all in one place. This is why I’m more than happy to support Record Store Day and I hope that these kinds of stores will be there for us all for many years to come.”

“Independent record stores are like the best thing going for real music lovers,” says Henry Rollins . “I remember going to a store named Leopold’s in Berkeley CA when I was younger. Man, I used to live in that place. They were pretty much the only place I could find Hiphop. Back then, there wasn’t much at the chain stores. You had to go forth and discover stuff, and the indie stores is where the discovery begins. People in the store are informed, they can actually HELP you find stuff that you’re interested in or suggest things that you may be interested in. It’s just a hip place to be, man.”

Plans are underway to set up special events at all of the stores on this day, as well as provide customers with a goodie bag that promotes new formats, new releases, and exciting information on music, theatrical, and gaming releases.

If you’re going to SXSW, you can find out more about the event there.