Certainly guys like Herbie Hancock were doing some crazy stuff with synths in the early 70’s. (I kind of like that freaky old-person Jazz stuff!). And Holy Fuck would be jamming at a synth meet-up if it weren’t for some good marketing and press coverage.

With Holy Fuck, though, the emphasis does seem to be on incorporating live electronic noisemaking into a jam context, which is different than playing a wicked synth solo over bizarre chord changes.

Interesting how they define themselves (or are they being defined by an industry) as an Electronica Jam Band. But how are they different than any Jazz or Fusion band that uses electronic equipment? Similair type of music/improv stuff really, and the Jazz people don’t care what instrument for the most part they are using, it’s all good to use different and wacky things to create the feeling, right?

It’s all marketing I suppose to get attention to a younger, broader audience than being luimped into that freaky, old-person Jazz stuff.

You make a good point – everything is electronic music on some level anymore.

To me, electronica is music where electronics are intrinsic to the composition.

Using a drum machine to lay down a disco beat isn’t electronica, because you could have a drummer do it. Using a drum machine to create glitch beats is electronica, because the beats are something a drummer wouldn’t do.

That’s why I don’t really see this as electronica as much as a jam band with electronics. The two electronics guys could be making weird sounds with kazoos and electric guitars and they could still make jam band music.

What are you getting at?