They plotted the downloads of the album onto Google Earth, so you can browse interactively and see where the Nine Inch Nails fans are:
We’ve had just over 1,400,000 people download The Slip from our site since its release May 5th (that number represents individual people, and excludes multiple downloads from the same order), and this map displays ONLY downloads that came directly from us.
NIN is doing some pretty geektacular stuff and exploring a lot of interesting ways to use Internet media to promote their music.
If anybody can connect me with their tech gurus, let me know. I’d love to ask them some questions about what they are doing!