Earlier in the year, we highlighted a controversial ad for Deckadance DJ software, and asked for your thoughts on it.
The ad, shown above, is dominated by a large image of a woman’s rear, with second woman swooning in minimal bathing attire under the first woman’s crotch.
The post, and the ad, inspired a lot of comments:
- Unless the females in the industry unite and complain against this, you can expect more from them since they’ll most likely see a sales increase from all the horny males. – Bluebrat
- I clipped the image from your site and used it as my desktop wallpaper. Maybe I’ll photo-shop out the Deckadance logo. – umourman
- I’m a girl and I was not offended at all by this. Girls who are offended by it are, in my opinion, a bit ridiculous. Advertisements are for selling things. – Kalilamae
- It is true that sex sells, but to throw two half naked women onto an ad rather than show off their product makes me skeptical about the quality of what they’re selling. – Trinisa
- What century do we live in? you would have to be blind to say this ad is not offensive. it portrays these women as sex objects and not people. it also reinforces many stereotypes that our society has about women. wow…all I can say is grow up, stop living in the dark ages, and learn to value women for more than their looks. – will
- Using this picture to sell anything other than bathing suits or some high price / low class resort is just puerile and lame. – Jake
- When your first foray into the world of DJ software fails miserably, ou need some ass to sell the product. Seriously this is the most unfinished piece of crap software I have ever tried to use. Not for pro-djs stay away from decadance! – Yo
- If i was a dad i wouldnt want my young kids looking at this, it’s porn. – spikypunker
- As a female and a DJ I find such advertising alienating. And it might not have anything to do with my sex/gender: I too think that since the actual product is nowhere to be seen, it must be rubbish. – Zt
Image Line has recognized the controversy, and has now apologized for the advertisement.
“With all respect but the girls are an eye catcher (that obviously worked) for the screenshot and features that are below, ” says Image Line’s Jean-Marie Cannie. “If anyone feels offended, I’ll hereby apologize but we have limited budgets and as these ads cost a fortune … we want them to be seen.”
Cannie also took us to task for cropping the image in our original post, so we’ve posted the full advertisement above.