Comments on: Image Line Apologizes For Controversial Deckadance Ad

By: AI_Joe

AI_Joe — Thu, 29 Oct 2009 00:15:39 +0000

"In extreme circumstances, the [blog post comments] can be stopped by removing the head or destroying the brain. I will repeat that: by removing the head or destroying the brain."

Almost made it to 50 weeks and this sucker won't die. DIE! DIE! WHY WON'T YOU DIE?!

BTW Happy Halloween.

By: wavejumper

wavejumper — Wed, 28 Oct 2009 23:06:25 +0000

yes, definitely prudes. Please don't step foot in a dirty club because there are scantily clad women (om my god!!!!) and Drugs(Oh no, would mommy approve??). The ad worked, It got your attention and we are discussing it. You just proved that this type of marketing works amazingly.

By: Lolocaust Barkley

Lolocaust Barkley — Tue, 18 Nov 2008 00:56:50 +0000

Jonathan is right, all you prudes have obviously never set foor in a club once. Go Jean-Marie, I think it’s a classy ad. Too bad you couldn’t do the original concept though!

By: synthhead

synthhead — Fri, 26 Sep 2008 22:48:32 +0000

Thus, the cranky pants.

By: Mr. Cranky Pants

Mr. Cranky Pants — Fri, 26 Sep 2008 15:45:43 +0000

Women are trash.

By: Sean Damian

Sean Damian — Wed, 17 Sep 2008 07:55:06 +0000

MikeD on Sep 13th, 2008 said:

“Using sex to sell a product is merely an attempt to get the attention of the lowest common denominator. Furthermore, if you are going to use ass to sell something, photograph someone who is more likely to hook up with the guy who’s going to buy the product. If you are going to present an illusion, make it more realistic. They look like pornstars. Use a girl who actually works for Image Line next time. Yeah.”

Obviously MikeD has no idea who I am or what my girlfriend looks like. Check it MikeD, it may be an illusion in YOUR world… but not mine son! Not mine! lol

By: synthhead

synthhead — Mon, 15 Sep 2008 13:23:34 +0000

Jean – looks like you’ve got your money’s worth out of this ad.

By: Jean-Marie Cannie

Jean-Marie Cannie — Mon, 15 Sep 2008 12:19:12 +0000

>most likely the models are stock-photography

A friend of mine (www.frankdemulder.com, don’t go there) is a
Photographer for Che & Playboy was going to do the pictures.

The original idea was to have two girls kissing in a couple of
different poses over a laptop, driving by a ‘Traktor’ in a
convertible, … but this would have set us back €5000 for
each of the pictures, which is why he suggested using one of
the pictures he already had.

Anyway. If you keep this ad in the media like this we might
get the budgets to realize the original ideas.

By: Jean-Marie Cannie

Jean-Marie Cannie — Mon, 15 Sep 2008 12:09:42 +0000

Actually this was the original ad :

http://forum.image-line.com/files/deckadance_194.jpg

… so technically we had a guy in there as well.

By: MikeD

MikeD — Sat, 13 Sep 2008 23:05:29 +0000

Using sex to sell a product is merely an attempt to get the attention of the lowest common denominator. Furthermore, if you are going to use ass to sell something, photograph someone who is more likely to hook up with the guy who’s going to buy the product. If you are going to present an illusion, make it more realistic. They look like pornstars. Use a girl who actually works for Image Line next time. Yeah.

By: BlueBrat

BlueBrat — Sat, 13 Sep 2008 04:36:13 +0000

They mention the cost of the ad, so most likely the models are stock-photography, which looks to be the case.

And people need to stop bitching. Sex sells, it’s a sexist world and men prevail. Like it or not, the sales & purchases will always continue to support this kind of thing in advertising. Remember all the X10 Banners from a few years ago? That was a highly successful campaign for that company.

By: elaine jameson

elaine jameson — Fri, 12 Sep 2008 20:59:05 +0000

Jason – how the ad was cropped doesn’t have anything to do with whether or not it’s offensive. Nobody’s going to get offended by an application screen shot – but a full-page of a girl butt in a thong is a different story.

At the very least, they could have used a photograph of one of the many hot female DJs doing her thing. Then the image would at least have something to do with the ad.

But that would have required some effort on Deckadance’s part.

By: Matt Dowdney

Matt Dowdney — Fri, 12 Sep 2008 17:17:07 +0000

Why does it offend people? What’s wrong with skin? We can show people’s guts falling from their stomachs due to a misguided bomb on primetime news, but a little skin on a DJ advert is unacceptable. It clearly serves its function. Is Hooters evil? How about a Chippendale’s billboard? I know…lets only show people dressed for a Russian winter.

By: Steve Pordon

Steve Pordon — Fri, 12 Sep 2008 09:49:39 +0000

If the models in the ad didn’t want to be seen as sex objects, they would have turned down the session for something less sexy. Since they took the job and were paid well for it (because models aren’t cheap), who exactly is being exploited here?

By: Jason Brian Merrill

Jason Brian Merrill — Fri, 12 Sep 2008 05:16:05 +0000

first off, you guys cropped the original image.

total misrep there.

second, they gave an apology describing WHY they did what they did. good enough.

if you go to a club where dj’ed music is being played, you will see much worse than these ads.

Lighten up.

By: Jonathan Hughes

Jonathan Hughes — Thu, 11 Sep 2008 23:47:16 +0000

I’m not sure if that really qualifies as an apology. When you end you apology with “but,” it doesn’t come of as very sincere. Basically, he’s saying “that’s too bad you were offended, but we spent lots of money and it’s too late now.”

So rather than address the issue, they’re going to 1. continue to offend more people as the ad continues to run, and 2. further offend the people who were initially offended, thus ensuring that these people will never be customers.