He’s giving away new songs using Twitter because, he writes, “all this trying to sell you music … wastes valuable time.”
A new study out of Norway suggests Mike’s business model may be a good one, for it shows that people who download music for free (legally or not) are 10 times more likely to pay for music than people who don’t. This seems to make digital bootleggers the music industry’s biggest customers. All the more reason for labels to stop suing them?
Freakonomics seems to be blurring causation and correllation.
Those people that download music from the Internet are 10 times more likely to buy music, not because they’ve downloaded music from the Internet, but because they’re already hardcore music freaks.
Freakonomics also seems to want to draw conclusions from musicians that are outliers.
Like Trent Reznor, Skinner is an established artist with a large fanbase, so what works for him may not work for new artists, indie or mainstream.
Nobody knows yet what the new model will be for music exposure and distribution. It’s going to be happening over the Internet, though.
What do you think? Is it a waste of time, in this day and age, to try and sell music?