This video captures Michael Masnick’s Learning From What’s Working: Success Stories From The Music Commerce Frontier.

Masnick is the founder of TechDirt – a technology blog that has been a vocal critic of the music industry’s approach to technology, especially DRM and its opposition to P2P file sharing.

You can safely skip the first 2 1/2 minutes – but the rest is must-view material for musicians.

Masnick relies way too much on the example of Nine Inch Nails’ Trent Reznor and other musicians that were established by the traditional music industry.

More interesting are Masnick’s examples of the creative and bizarre ways musicians are connecting with fan.

Give it a view and leave a comment with your thoughts!