Comments on: Native Instruments Decides Music Trade Shows Kompletely Useless

By: PLR Products

PLR Products — Sat, 25 Jul 2009 05:32:32 +0000

I’m not doubting what you say is true – but how can it be proven?

By: TeeJay

TeeJay — Sat, 11 Jul 2009 00:07:13 +0000

I see what you mean about Flash hell. It's even slow on a 10Mb connection. And it played me a commerical for the product I'd selected … which it had already showed me.

This is the kind of dumb idea only an executive could come up with. As when Gibson managed to kill Opcode. Oh well … NI has a nice stable of (over-priced) products – good luck.

P.S. Who decided to insist I have to use a 'name' longer than two characters … the only site on the web … another example of executive decision-making?

By: Albert joseph

Albert joseph — Thu, 09 Jul 2009 23:13:45 +0000

As a owner of komplete and kore, I have to say that I’m bummed that I can’t view the new website on my iPhone. because it’s all flash based.
Then again the lack of flash on the iPhone is all on apple! Boo!

Cheers,

By: Aike

Aike — Thu, 09 Jul 2009 09:08:38 +0000

well, I've used Komplete for ages, and I love a lot of the instruments, so I guess its a matter of opinion.

But, I have to say, this reeks of trouble. A company that is cutting back on trade shows is no biggie. A company that is cutting back on tradeshows immediately after announcing massive price cuts sounds like a company with cash problems.

Here is the thing, companies cannot simply not turn up at trade shows where they are expected to be, that is a PR fiasco. Not turning up after this announcement will damage them enough as it is. So, the question is, what is going on?

I would not be surprised to see a deal with another company pretty soon.

By: John John

John John — Thu, 09 Jul 2009 08:19:44 +0000

I'd rather think NI is Kompletely useless..
Unusable software, impossible to install, over consumming CPU for nothing, ….
Forget about this "customer repellent" company

By: Derek

Derek — Wed, 08 Jul 2009 20:00:33 +0000

Yes, they need to update Reaktor, it's been too long. I'm not a fan of their new site, but the old one did need an upgrade.

By: Priscilla

Priscilla — Wed, 08 Jul 2009 16:18:44 +0000

I don't think we should be bashing them to much. They put out great products and have worked hard to establish a name. A good example would be Radiohead. They worked for years to become greats and then they decided to give away their music. I don't think it was cash issues, but mainly a new technique of communication.

Also I would rather get insider news directly from them and not be deprived of NAMM and get second hand news on a blog somewhere. I actually think this is a great move, with pros and cons of course.

I am a graphic and webdesign and i think the new site is pretty good. Flash comes with some backdraws but they have compressed their containers really well to deliver dynamic information with low load times.

Good move NI, we shall see what comes from it.

By: dante

dante — Wed, 08 Jul 2009 16:14:33 +0000

So they decided not to attend trade shows anymore. Why announce it? Just don't show up. Lots of companies skip a conference here and there, no biggie. After a few no-shows, people would figure it out for themselves:"I guess Native doesn't do shows anymore." An official press release is unnecessary and draws mostly negative speculation their way. Besides, if they change their minds down the line, they look flaky.

By: synthhead

synthhead — Wed, 08 Jul 2009 04:19:44 +0000

Sam

An event like NAMM gets a lot of attention because there are so many announcements. This drives attention to the products on show and raises the knowledge level of 100,000 people in the industry in one weekend. Companies may save money by skipping shows like NAMM, but that will diminish the power of big events to capture people's attention, and companies may have to fight to generate that sort of hype.

By: Gel-Sol

Gel-Sol — Wed, 08 Jul 2009 03:34:54 +0000

I hope they spend their resources on UPDATING REAKTOR! It can do more than all their other products combined….c'mon, hook a brother up!

Yer Pal,
Gel-Sol

By: Tuzemec

Tuzemec — Tue, 07 Jul 2009 22:54:58 +0000

I can't say much about the shows. Never been there.
But I find the site for pain in the ass as a customer. Yeah it looks pretty, but it's 2009. They have to pay more attention to the usability in my opinion.
Argh… who creates B2C sites entirely in flash anymore???

By: Scoot

Scoot — Tue, 07 Jul 2009 22:34:05 +0000

'Rubbish'? 'Amateurish'? I may not be in love with flash either, but that seems awfully harsh, and I think its laid out pretty nicely. Honestly who cares what they're website looks like, they make awesome stuff. DEAL WITH THAT. Im off to kontrol the universe with reaktor.

By: Sam K

Sam K — Tue, 07 Jul 2009 22:31:57 +0000

Considering I live in Australia, this has no effect on me.

However I do find this comment curious:

"This may make sense for individual companies, but may be a loss for the music industry as a whole."

If it doesn't make sense (in terms of sales from product exposure) for an individual company to attend a trade show why on earth should any of them bother? They are not charities.

By: Zuzz

Zuzz — Tue, 07 Jul 2009 22:18:59 +0000

One can only come up with so many ways to sell a person 10,000 drum samples before it gets old. Maybe they are out of ideas, lol.

By: wi_ngo

wi_ngo — Tue, 07 Jul 2009 22:08:16 +0000

Hmmmm… Sounds like NI may be having cash troubles? At least that's the first thing I thought when I heard about the "Kompletely insane sale".

One would think that the visibility alone at the trade shows would be worth it – just to keep the brand out there. I know lots of gearheads that follow stuff like NAMM religiously.

I mean, maybe it's less useful for software products. Then again, there's "Maschine".

Just sounds weird.