Roland has a new Web site, Roland Connect, to introduced its Fall lineup of new gear.
It’s worth checking out, but you may find the new site frustrating, because of some bad Web design decisions.
Like the way they present their new lineup:
This is new gear, right?
So, how is someone supposed to know what the heck a BA-330 or a FRV-1 or a VE-20 or a GW-8 Version 2 is?
Are we supposed to just click around and look for something we might like?
The Web site is supposed to sell music gear, not be a game of stump the customer!
If you’re interested in one of Roland’s new products, take a look at the new site. There’s a lot of good info there and multimedia demos, too.
But, please – Roland, Native Instruments and anybody else spending good money on a new website – make your Web designers deliver a site that’s not just sexy, but seductive.