It’s still October – but it’s not too early to declare the worst trend of 2009: sexy 3D renderings in ads for virtual instruments.
Here are a few of the most annoyingly sexy 3d renderings for virtual instruments that we’ve seen in the last year.
HG Sounds’ Black Magic Loop Generator, above, looks awesomely hands-on.
Look at all those knobs! And the matte black finish – well you know my position on that.
Too bad it’s an “artists” 3D rendering.
And how about this awesomely cool-looking D16 Nithonat vintage-style drum machine:
Give me that thing! Put it in my hands! Take my hard-earned cash!
It’s not really a gorgeous retro-styled drum machine, though – it’s a 3D rendering of a non-existent piece of hardware based on the design of the virtual instrument Nithonat.
Here’s the new Audio Damage BigSeq2 effect and gate sequencer:
It looks cool enough to make you a little disappointed when you see that it’s “available for vst and au”.
What’s with the giant, poorly lit knob, then?
Finally, MOTU really confused people this year with their ads for BPM, their cool new MPC-style drum instrument.
BPM looks like a totally badass piece of hardware – even cooler than the BoomChik.
- 16 MPC-style pads
- knobs galore
- a very nicely placed pair of headphone jacks and
- a generous screen….
Unfortunately – MOTU brought sexy back with the BPM, but it was just virtual sexy.
These companies are by no means the only culprits, and their apps ARE actually pretty drool-worthy.
Next year, though, how about some ads that get us excited about working with software?
Update: D16 started off 2010 right with some gratuitous 3D and “analog” (virtual digital analog) claims for its new chorus effect, Syntorus: