Sound Magic Releases The One, A Windows Audio Effect Designed For Simplicity

Sound Magic has introduced The One – a new effect for Windows described as “the easiest and the most convenient way for musicians to process their recordings.”

The One features several options to choose from and only a single knob to implement them – that’s it. There’s no confusing technical terminology. You choose your goal and spin the single dial to get the desired result.

Here’s what Sound Magic has to say about The One:

At first glance, it might seem that this is some lightweight tone control or simply some cobbled together processors. But behind this simple knob are years of research from many pro engineers, taking some complex algorithms and effects chains and putting them at your fingertips.

Sound Magic has summed up thousands of individual mixing pathways, modeled them, developed several universal algorithms, then translated them into the language of musician. You won’t find any complicated technical terms when using The One. Instead, Sound Magic has used words like “wetter”, “brighter”, “stronger” and so on.

There’s nothing lightweight or cobbled together here either. This is cutting edge programming utilizing artificial intelligence to make controlling the cleanest digital processors available as simple and as intuitive as possible.

Here are some of the things that The One can do for your recordings:

  • Wetter: Move your recording from a dry sound to a larger space, adding both depth and atmosphere to it. Change your recording from a single point sound to a full 3D space.
  • Stronger: Here The One uses an artificial intelligence compressor which adds more power to your recording, strengthening it, and emphasizing its imaging and details.
  • Brighter: This adds brightness to your treble – intelligently. It is perfect for brightening your tracks and allows them to cut through a mix.
  • Thicker: The One includes a bass booster that easily and quickly adds bottom to your music. Enhance your bass instruments and thicken them in the mix.
  • Crystallizer: Choose this option, spin the single dial and make your recordings sound sharper and crisper. It will also enhance the impact of the sound, giving your recordings a professionally recorded sound.


  • One Knob to control ALL
  • Internal 64Bit Floating Point Precision
  • Different plug-in version to fit for usage on Mono and Surround
  • Up to 32Bit/384KHz resolution

The one is priced at 69 EUR and is available now.

11 thoughts on “Sound Magic Releases The One, A Windows Audio Effect Designed For Simplicity

  1. So this is what audio technology has come to – one knob does all, and it’s not even a real knob. Wouldn’t a slider be cooler?

  2. haha…

    this shit is funny. like everything else in america.. its more bullshit marketed to the lowest common denominator

    every synth i have bought was purchased because of the amount of hands on controls it has and i’ve learned how to make things sound how i want them… if i wanted to make something brighter i know several ways… vise versa, etc, etc.. and there are techniques.. multitudes of which i have yet to learn

    doesn’t anyone have fun doing this anymore? learning and doing.. figuring out things on your own and making those DISCOVERIES.. sure.. lots of other people might already know it.. but when you discover something for yourself… man that feels great

    having a 3D printer wont make you a sculptor… no it isn’t the only the end product that counts… because the knowledge, understanding, experience and respect one has of the craft and the ability to get those results with the simplest of tools leads to meaningful, interesting results

  3. Hey mr. creep, what if you were one of those types, like many of my friends, who don’t care to spend a few years discovering the whys and how’s of synthesis, and you just wanted some sounds and easily understood effects so that you could spend time actually writing songs and such? Would those songwriters be invalid in your opinion? Let me know, and I’ll pass the word along to my artistically invalid cohorts.

    It’s just a product, and lIke a cheap midi controller, it fits some people’s needs. If it doesn’t fit yours, no big deal right? So why sweat it? And why pull a National Front attitude and sum up a nation of 300 million based on your view of some plugin? Don’t forget mr. Creep, without us yanks doing things the ” wrong” way, there would pretty much have never been rock and roll. Sure the UK obviously contributed heavily. But I can’t imagine a bunch of subservient, socially class conscious Brits ever daring to disregard convention completely and make that first move lol. But hopefully you can find it in your heart to excuse our bad manners, and please do continue to correct us dumbasses often as needed. and fine to generalize us, we’re all thick like that lol

    1. Sure, Hashua, Rust Creep’s slur was entirely unnecessary (although I wouldn’t be surprised if he’s a North American himself) but surely he has a good point about the joys of craftsmanship and I share his concern over the ‘instant fix’ approach seen so often. I’m sure your songwriter friends would find some frustration if the software world were inundated with ‘instant songwriting algorithms’, no? ‘Hey, I just sing Wordle mash-ups these days, who needs literary references or real-world experiences’?? And there’s always been a ready-made answer to concentrating on a particular craft when for the complete product one needs several: teamwork.

  4. This looks useful. I’d have to hear it to really see how well it works. This could definitely save CPU load if it does what you need done without slapping a shit ton of plugins in your effects chain (I tend to get a little self- indulgent in this department). I don’t think I would use this all of the time, but it could aid workflow. Sometimes a track just needs a little help, but nothing major. I’d be interested to try it out.

  5. my concern would be that you’d just want to slather the digital goodness over every track and then you’d be addicted to its slickness. but i guess all the studios have something along those lines making every tune sound right for radio…
    but if it makes workflow into something more like playflow, then it’s justified.

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