Native Instruments today kicked off “The Future of DJing,” a new video series featuring international artists and showcasing how new technologies found on Traktor products inspire creativity.
Throughout the summer, The Future of DJing series will profile the artist, and explore how technological innovation plays a role in their performance. With The Future of DJing video series, Native Instruments says they aim to kick-start discussions with artists, labels, and the media about the future of DJing.
The first video features house “icon” Marc Kinchen, aka MK. In this video, Marc talks about how technology has always inspired his DJing and fuels his concept of the ideal live DJ performance – creating a track from start to finish live while DJing. MK also shares his vision where “a future generation of talented DJ/producers will be setting the new standards of DJ culture without ever touching vinyl or playing an instrument.” [emphasis ours – ed.]
Native Instruments is also giving away five of the Traktor Kontrol X1 controllers signed by MK. To win, people must leave a comment on the video’s Facebook post. Winners will be selected at random.