Atlantic Films and You Know Films have announced plans to release the Roland TR-808 documentary, 808, simultaneously on Apple Music/iTunes and in theaters, later this year.
The film chronicles the story of the Roland TR-808 drum machine and its use in popular music. The film features commentary and contributions from Pharrell Williams, Afrika Bambaataa, The Beastie Boys, Damon Albarn, David Guetta, Phil Collins, Diplo, New Order, Norman Cook (Fatboy Slim), Rick Rubin, Jellybean Benitez, Hank Shocklee, Jimmy Jam & Terry Lewis and others.
Here’s the official trailer:
“It’s only appropriate that a film about a machine that revolutionized how music is made be seen via a service that revolutionized how music is consumed,” said Craig Kallman, Atlantic Records Chairman & CEO. “The story of how the 808 changed the face of modern music is simply extraordinary, and the Apple Music audience is perfect for this compelling film.”
The feature-length documentary is a You Know Films production, in association with Atlantic Films. Alexander Dunn produced and directed the film.
The filmmakers spent about three years traveling around the world, interviewing iconic artists and producers and Roland founder Ikutaro Kakehashi.
The release date is TBA.