Those interviews, lectures and panels were all recorded, and today NI released the programs as “Sonic Hooks” videos.
NI’s event organizers explain the idea behind the “Sonic Hooks” theme:
“The success of a track often rests on its hookline – and its trademark sound. Across the globe, our Sonic Hooks series explored the tools and techniques for creating sonically unique hooks with MASCHINE and KOMPLETE, and heard from a roster of guest speakers like Fatima al-Qadiri, Kimbra, Lotic, WIFE, and more.”
The Sonic Hooks series kicks off in Berlin with a “curated history” of sonic hooks in electronic music and modern songwriting, presented by music journalist Philip Shelburne (Pitchfork, prev. Resident Advisor, Wire, Spin):
The Sonic Hooks series includes a roundtable discussion with Fatima Al Qadiri of Hyperdub, and Tri Angle Records’ Lotic and WIFE (pictured, below) where they discuss how sound and sonic hooks are a formative element of artistic identity.
One video with producer Kabuki deconstructs a track to show the creation of a hook.
Another Sonic Hooks session in New York featured NI’s Carmen Rizzo conducting an interview with songwriter Kimbra and DJ-producer Brenmar.