The Netherlands are known for a lot of things: tulips, windmills, canals, Old Masters, space cakes and, of course, wooden shoes.
Now, McDonalds in The Netherlands is adding something new to the list – DJ placemats:
The McTrax, above, looks like a regular placemat, but it’s also a DJ controller, printed with conductive ink.
You can connect to the placemat wirelessly, via Bluetooth, with your smartphone. And boom – before you can say “I got frites sauce on my MIDI controller!”, you’re using your placemat to make music.
Here’s a demo of the McTrax in action:
McTrax works with a mobile app. letting you select different kinds of music loops, control effects, regulate the tempo and record your own voice.
McTrax is a project of digital ad agency This Page Amsterdam, in conjunction with the agency TBWA/Neboko.
While it’s a marketing promotion – the project makes interesting use of printable conductive inks and highlights that the technology could be practical for other types of projects, too.
Check it out and let us know what you think of DJ controller placemats – and more importantly, the idea of cheap printable music controllers!