LoopLine

NAMM Show update: Sonivox announced the release of its first collection of loop titles, called LoopLine. Sonivox LoopLine titles feature a mix of street-current beats and sound textures with very high-end production techniques.

LOOPLINE titles also feature very unique content. Its premier title Bent Circuits packages up a set of beats and sounds from Bent Instrument producer Ben Cantil of Boston, MA. Ben takes apart toys, synths, gameboys and other miscellaneous gadgets and repurposes the stolen circuits into strange but beautiful sonic beats and textures. Over 450 loops and sonic beds are included in this huge 2.5 gigabyte DVD.

Sonivox is debuting the collection under the banner of the company’s new “Get heard” promotional campaign. Among other things, “Get heard” will feature an opportunity for musicians and composers to submit songs and tracks created with Sonivox’ new LoopLine products, and have them posted on the SONiVOX website (subject to approval by Sonivox), to generate worldwide exposure. Entries will be judged by SONiVOX’s in-house panel of sound experts on a periodic basis, and composers of winning entries will receive free products from the Sonivox catalogue.

Says Sonivox president, Jennifer Hruska, “To be perfectly honest I hadn’t given loops much attention because I’d never heard any that were both unique and really well produced. But once my engineers put LoopLine in front of me, I was sold. This stuff is both very cool, and fits perfectly with our new Get heard campaign. I can’t wait to hear what musicians do with this material.” Read more…