Propellerhead Software

Propellerhead Software’s Ernst Nathorst-Böös has published a statement clarifying the company’s roadmap for its products, and for the future of Reason, itself:

Record and the future of Reason

By request, it seems we need to clarify our product road map and how Record and Reason relate.

Hopefully by now it is clear that Record is a stand-alone program. We simply call it Music Recording Software, because that’s what it is. Record is the perfect choice for anyone who wants to make music recordings, whether you’re a band, a songwriter, a guitarist, vocalist or all of that on different days of the week.

Record is also, thanks to its incredible built in mixer and effects, a great choice for mixing and finalizing any music production.

Reason also is – and remains – a stand-alone program. Reason we call a Music Production Instrument. It contains the ultimate software instrument set, combined with tons of great effects. Reason is the perfect choice for anyone who plays keyboards, in the bedroom, studio or on stage. It’s also great for all of us who love making music with drum machines, synths, samplers and effects.

Thanks to its powerful yet simple sequencer, Reason is also a great production tool. But in a slightly different way from Record, and that’s precisely the point.

For Record – think guitars, vocals, recording, music production and mixing.
For Reason – think keyboards, synths, samplers drum machines, effects – and music production.

What the two programs have in common is their purpose: To help you make more and better music, to sound fabulous and having a great time while doing it.

Some people will want to use Record only. Some people will want to use Reason only. It just depends on what kind of musician you are.

Those who are really smart will use both programs together; it’s the ultimate combination. The integration is 100%, making you far more productive than any recording application and plug-in combination available out there. Yeah, yeah, we’ve said that before, but we’re so excited about it, sorry.

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This demo video offers a simple tutorial on how to slice WAV / AIF samples in Propellerhead Reason’s NN-XT sampler, when you don’t have Recycle.

Requires Reason 2.0 and higher.

via williamlamy

There’s been a lot of confusion surrounding Propellerhead’s introduction of Record.

It’s a new application for recording and mixing audio, but its creators want to make clear that Propellerhead Record is not a DAW. That’s left a lot of people scratching their heads and wondering what Record is, then.

Propellerhead CEO Ernst Nathorst-Böös has shared his thoughts on the reasoning behind the creation of Record at the new Propellerhead development blog:

When we designed Record we went back to our original roots, the drive that made us create Reason a long time ago. In 1998, when the Reason design came to life, there were already incredible synthesizers. You could already make music with your computer. There was immense power in the solutions that existed.

The problem was on another level, in that you spent far too much of your time with left brain stuff, just making things work, even getting any sound out of your equipment at all! With Reason we really tried to solve that, put everything you needed in one powerful solution that made people create more and better music.

We have long felt that music recording and production have been plagued by problems similar to those we experienced with instruments ten years ago. Music recording on computers lacks the flow that musicians deserve. It’s unfortunate but has natural causes. Recording has classically been the engineer’s domain and most of the solutions we have today were designed from that standpoint and are more then ten years old. We were fortunate enough to have the opportunity to start anew, with another perspective.

It has to be admitted that some great initiatives have been taken lately in getting new users to start recording, but these then fall short in terms of power. To make a really nice professional sounding production you need powerful editing, a great mixer, great effects, great amps – great sound and lots of it!

So Record is an attempt to take the musician’s perspective. Your perspective. But at the same time we wanted to create a really serious recording application. We just want to provide the tools you need and then get out of your way, letting you do what you do best: play, record, produce and mix. And we want you to sound fabulous.

Nathorst-Böös makes clear what Propellerhead is trying to create: a computer audio workstation designed to minimize the need for analytical thinking, one that gets out of the way and just lets you Record.

There’s a lot of merit in that. Today’s full-featured DAW’s have tons of power, but steep learning curves. And, based on what we’ve seen so far of Propellerhead Record, it looks like Propellehead has succeeded in creating a recording app that will appeal to fans of Reason-style music production.

Where Does Propellerhead Record Fit In?

It’s less clear, though, what role Nathorst-Böös and Propellerhead see Record playing in music production.

They’ve made it clear that they don’t want Record to be viewed as a digital audio workstation. They know that a lot of musicians are put off by the complexity of DAWs.

Record avoids this complexity by presenting you with a limited set of options.

What about all those other things that DAW’s do that Record can’t do, though? What happens when you run into those walls?

That may be the key question raised by the introduction of Propellerhead Record, and it’s one that a lot of people don’t know the answer to yet.

Propellerhead Record is one of the most interesting introductions of 2009, a year that’s turning out to be a very interesting year for electronic music production.

Do you see Propellerhead Record becoming part of your future music production?

This series of videos, via Keyboard magazine, offers a very in-depth look at Propellerhead Record, a recording application for Windows and Mac.

Propellerhead Software’s Gerry Bassermann digs deep into Record, without layering on a lot of hype.

If you’re considering purchasing Propellerhead Record, watch this series of videos first!

Record is currently in beta, and will be available for purchase on September 9, 2009 at a suggested retail price of $299 USD / €299 EUR.

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Here’s another Propellerhead Record demo to check out. This one was taped at the Producers’ Conference Los Angeles.

via PeffTV:

Gerry Basserman and I present the feature set, Q&A, Push Me Down demo by J.Mobley feat. Jodie Evans. Video shot by Alan Strahsburg at the Musicians Institute in Hollywood.