Peter Gabriel has announced the launch of The Filter, a personalized discovery engine for digital entertainment content.

Its aim is to make sense of the overwhelming amount of digital content available on the web by filtering out the stuff that an individual probably wouldn’t be interested in and filtering in the stuff they would be interested in – all based on their tastes and moods.

In other words, it could recommend music that you are likely to be into, based on the stuff you’re into and the artists that you’re into.

“I’m a tired thumb person, I’m a channel clicker. Maybe it’s a male thing. I know there’s good stuff I’d love to watch out there but I don’t want to search all the time,” says Gabriel.

via TechCrunch