We have a correction to make. A mea culpa to fess up to. A blogging confession.
Earlier today, we reported on Propellerhead Record, calling it “a new digital audio workstation application” (DAW).
We use the term digital audio workstation, like pretty much the whole world, to refer to “an electronic system designed to record, edit and play back digital audio.”
Propellerheads Software contacted us, though, to ask us to not to refer to Propellerhead Record as a DAW:
It is NOT a DAW and we’d appreciate it if you didn’t refer to Record as a DAW.
Yep, we told you wrong. So we want to be the first to set the record straight.
Propellerhead Record Is Not A DAW
When Propellerhead explains that Record is an application for recording, arranging and mixing audio, that little lightbulb went off in our minds and we thought “Propellerhead Record = DAW”.
We corrected our previous article on Propellerhead Record to help eliminate any confusion over whether Record is a DAW:
Propellerhead Software has officially unveiled Record, not a digital audio workstation application, but ” a whole new take on music recording” that “combines effortless recording and a stunning software mixer console with a limitless rack of audio processing gear that builds itself or can be infinitely customized.”
We’re not sure why Propellerhead is sensitive about the “DAW” term, but we figure that the company’s trying to carve out its own space in the marketplace, and not trying to compete feature to feature against DAW’s like Apple’s Logic Pro.
Propellerhead Record will retail for $299. Add in the cost of Propellerhead Reason, and you’re looking at some fairly serious dough to put together a complete Propellerhead-based recording solution – that’s not a DAW – compared to a full-fledged DAW like Apple Logic ($500).
Time will tell if Propellerhead Record can carve out a new place in the market – a place for audio recording and mixing applications that don’t try to compete against full-fledged digital audio workstations.
What do you think of Propellerhead Record and the idea that it’s not a DAW? Leave a comment with your thoughts!