Volkswagen + Underworld have collaborated on a generative music application that creates music based on your style of driving.
Play the Road generates music via a phone app that’s connected to the Volkswagen Golf GTI’s onboard computer. The app uses the driver’s location and movements to generate music live.
Here’s a video that explores the technical side of the system:
The collaboration is part of promotion – but let us know what you think of the idea of generative music as an alternative to traditional radio!