The 2015 NAMM Show, scheduled for January 22-25 at the Anaheim Convention Center, promises to be a huge event for synth fans.
We just got word from the NAMM Show organizers that synth manufacturers have nearly doubled their show floor square footage since last year, making this one of the show’s fastest-growing segments.
And you know what double the area for synths means….. double the synths!
If you’re not familiar with the event – the NAMM Show gathers about 95,000 members of the music product industry, from around the world, to preview new products from every category of music making. The show is a popular event for manufacturers to introduce new gear, because they can get new products in front of thousands of industry professionals.
More Synth Companies
In addition to more show floor space being devoted to synth gear, there will be a lot more synth companies at the show.
More than 130 companies that produce synthesizers and related equipment will exhibit at the event. This is a 20% increase, compared to 2014.
NAMM organizers say that the increased floor space for synths follows sales trends.
Since 2009, retail sales of keyboard synthesizers have increased 15.9%, propelled by an increase of 13.5% in 2013 alone. And the number of synthesizers sold annually is up more than 32% in the last decade.
“EDM artists have noticeably re-energized the market,” according to synth pioneer Tom Oberheim. “The boom is spilling over into other genres and once musicians get into synthesizers, they want to take them into other arenas, and create more sounds.”
More Modular Synthesizers
Another big trend is the renaissance of the modular synthesizer.
William Matthewson of William Matthewson Devices (WMD), which will exhibit 20 emerging modular analog synthesizer brands at the 2015 NAMM Show, notes, “Pop culture is shifting toward the nerds and geeks who know how to really immerse themselves in this kind of analog equipment that is tactile, customizable, creative, and above all, totally inspirational.”
“They appeal to those of us looking for a deeper connection to the instrument,” says Tony Rolando, co-founder of Make Noise Music.“People used to just play these instruments; now they are crafting their own sounds. It’s meditative, artistic and escapist.”
Oberheim, who will return to the NAMM Show as an exhibitor for the first time in more than a decade, also credits an overall interest in retro sound for the renewed fervor for analog. “There is a warmth to analog, an organic quality that captures the imagination,” he said. “It’s sort of like the recent affection for turntables and LPs versus CDs or MP3s.”
Synthtopia will be on site to cover the 2015 NAMM Show. You can find out more about the event at the Show site.