Behringer’s introduction of their new DeepMind 12 synthesizer, above, has been one of the most successful teaser campaigns in recent memory.
Many Synthtopia readers are excited at the prospect of not just a major new synthesizer, but the promise of a major new synth manufacturer.
Behringer founder Uli Behringer, right, is doing his part to feed the hype. In fact, in new post, he promises that the DeepMind 12 synthesizer is going to be ‘mind-blowing’.
Here’s what Behringer has to say about the new synth and it’s name:
While my personal background is more related to the traditional classical and jazz piano, the emotional experience that this synthesizer has evoked in me is best described as “mind-blowing”, and I am not stating this because my name is on the instrument.
I am sure many of you have the same wonderful and highly emotive experience when playing your own musical instrument. And isn’t this exactly what music is about?
Over the several years that we developed and fine-tuned the DeepMind12, I have spent endless amount of hours in front of this instrument and every time, its unlimited sounds and possibilities carried me into a different state of mind.
The fascinating part is that your mental experience dramatically increases as you add polyphony, effects and in particular analog sound generation and processing. It is exactly the inaccuracy, vividness and richness of analog that our mind relates to, very similar to a real orchestra where all instruments are slightly out of tune or beat. After all it is the imperfection of sound that appeals to us human beings.
I have also encountered the very same phenomenon when the artists seen in the videos played the synthesizer for the first time. We recorded and captured their true emotions playing the DeepMind12; just to dispel rumors, none of them were paid for these videos or presented with scripts.
I truly believe the DeepMind12 is a very different instrument and hence we felt it deserves a very different name. Of course I understand that names are highly subjective and I respect that not all of you like my choice. So simply blame me for it:-)
Perhaps I can invite you to share with us your proposals for products and names? We are currently hiring 30 synthesizer product specialists and engineers for our new Synthesizer Division. Our ambitious vision is to embark on a comprehensive synthesizer journey. Like you, we are incredibly passionate about synthesizers.
Full details on the new DeepMind 12, including pricing and availability, are still to be announced. In the meantime, you can check out some images and the latest teaser video below: