Reverb.com has announced that it is being acquired by Etsy – the online marketplace for handmade and vintage items.
In an official statement, Reverb CEO David Kalt shared the news:
Today is an exciting day for the Reverb community: Earlier today, we announced that we signed an agreement to be acquired by Etsy. We expect the acquisition to close in the coming months. When it does, Reverb will remain a standalone business, but with the added support of Etsy—the global online marketplace for handmade and vintage items, with millions of buyers and sellers from nearly every country in the world.
Less than a decade ago, I was working as a guitar store owner and ran into a problem: Buying and selling instruments online was difficult and expensive. What started out as a simple solution—a two-way marketplace built for musicians by musicians—quickly grew into so much more. With your help, we’ve built a community that musicians from all walks of life turn to for income to support their families, inspiration to fuel their passions, tools to create new music, and more. But we’re far from finished.
With Etsy as our parent company, we’ll remain the marketplace built for the music community by a team of musicians and music lovers. Your ability to buy, sell, learn, and connect on Reverb will not change. At the same time, we’ll have added resources to continue growing and improving the Reverb community. Think of it like going to see your all-time favorite band and getting a surprise sit-in from another musician you admire.
Reverb.com has succeeded because, for many users, it has provided a better alternative to eBay for buying and selling music gear. Will this still be the case as they try to find synergies with Etsy? Leave a comment and let us know what you think!