Moog Music has announced an updated Moog Factory Mural Contest.
The original contest offered a top-of-the-line Moog One to the prize winner, but was criticized by some for asking artists to work speculatively. The new asks artists to submit a “a brief written proposal, concept, sketch, or link to your portfolio’, and then Moog will work with the selected artist to create a mutually-agreeable contract.
Through February 28th, 2021, Moog will be accepting submissions for an original design that will be the new face of the Moog factory in downtown Asheville, North Carolina.
Here’s what they have to say about the contest:
“Locals and visitors of Asheville have come to know our factory by the iconic synthesizer mural that has adorned the building’s exterior for more than eight years. Now, we’re ready to breathe new life into the public artwork that represents who we are and the instruments that our employee-owners build inside these four walls. (This is where you come in!)
We invite you to submit a brief written proposal, concept, sketch, or link to your portfolio — whatever you feel will help us understand why your unique style and vision is best for the home of Moog Music.
Email your submission to [email protected] with the subject line “Moog Factory Artwork Submission” along with your name, preferred contact information, and anything else you’d like for us to know about you!
Any artist whose submission is selected will be contacted to form a fair, agreed-upon contract and compensation package.
For a better understanding of the space and to view the template the final artist will complete please download this building template.
To be clear, we do not own or have the right to reproduce any artwork or concepts submitted as part of this project, with the exception of the selected work.”
See the Moog site for details:
Create a new design for the side of the Moog Factory, and you could win a Moog One. “Calling all artists and designers: Imagine your art as the new face of Moog Music’s headquarters! We are excited to be accepting artist submissions for a design that will be the new face of the Moog factory in downtown Asheville, NC. Locals and visitors of our vibrant city have come to know our factory by the iconic synthesizer mural that has adorned the building?s exterior for more than eight years. Now, we?re ready to breathe new life into the public artwork that represents who we are and the instruments that our employee-owners build inside these four walls. This is where you come in!” The contest winner will get a Moog One 16-voice polyphonic analog synthesizer and their artwork displayed on the Moog factory. Details are available at the contest site. Update: Moog has put the contest on hold, based on feedback: “We’ve been working to revise the scope of this project so that it is fair, accessible, and worthwhile for anyone who is interested in participating. Over the last few days, we’ve been engaging in some truly insightful conversations with artists and designers to better understand the range of viewpoints related to our initial guidelines and outreach. We appreciate your patience as we rework this—based on community feedback—to be the inspiring, creative, and fun opportunity we were so excited to share with you. We anticipate announcing the revised details early next week. Have a safe weekend!” Some had raised objections to the contest – based on both accurate and inaccurate readings of the licensing terms – and others on the idea that Moog was undervaluing the work of artists.