ROLI, developer of the Seaboard expressive keyboard, Blocks controllers and LUMI illuminated keyboard, has announced that it has gone into administration and is reforming as ‘Luminary‘.
While ROLI has developed several innovative controllers, they never successfully closed the gap between making niche controllers and making mainstream music products and services. As a result, the growth model that justified the company’s funding never materialized.
The new company, Luminary, says that it plans to focus on developing the LUMI as a mass-market music education product, but will also continue to support ROLI’s professional products.
The company shared this FAQ on their site:
What has happened with ROLI and Luminary?
Luminary, a new music tech company setting out to revolutionize how people learn and create music, has raised funding, led by Hoxton Ventures. Luminary Ltd. is a spinout of ROLI, the music tech startup behind the award-winning Seaboard and LUMI.
Does ROLI still exist as a company?
As part of the restructure, ROLI Ltd has gone into administration. The new company, Luminary, has taken over all the IP, staff, products, brands and assets of ROLI. However, the ROLI and LUMI brands will continue as before, including roli.com, playlumi.com and their associated social media pages.
What will happen to my ROLI products?
All existing ROLI products will continue to be supported as before — including the Seaboard, BLOCKS, LUMI Keys, Equator2 and ROLI Studio. FXpansion synths Cypher2 and Strobe2 will also continue to be supported.
Your LUMI products will also continue to be supported — in fact this new investment ensures that we will continue to update LUMI and bring you more of the music, lessons, and games you love.
We will continue to honor all ROLI and LUMI products in warranty and provide support and technical assistance through the same channels on playlumi.com and roli.com.
I’ve ordered a ROLI instrument. What happens to my order?
If you have pre-ordered a ROLI or LUMI instrument — or are still waiting for one to arrive — your order may arrive a little later than expected, but will be otherwise unaffected. If this is the case, we will be in touch via email to let you know your order status.
Can I still purchase ROLI or LUMI instruments?
Yes, ROLI and LUMI instruments and software are still available to purchase from roli.com and playlumi.com. Any instruments you purchase will continue to be supported.
I have a LUMI app subscription. Do I need to transfer my billing and subscription details onto Luminary?
No. All your details will be carried over automatically from ROLI Ltd. to the new company.
What is the future for Luminary?
Luminary will not only focus on expanding LUMI to reach the growing community of home learners, but also plans to bring back the popular and award-winning Seaboard in 2022 (currently out of stock).
So there will be more exciting games, lessons and songs for LUMI learners, as well as continued support for producers and hobbyists who create music with innovative ROLI instruments.
Can you give me more details about Luminary?
Luminary’s mission is to help everyone to experience the joy of music learning and creation. The company was founded by Roland Lamb, inventor of the Seaboard and the former Founder and CEO of ROLI, alongside ROLI’s longtime Chief People Officer, Corey Harrower.
What was ROLI Ltd.?
ROLI Ltd. was known as a leading innovator in electronic musical instruments for professionals such as the Seaboard, Seaboard RISE, and BLOCKS — and a pioneer of MIDI Polyphonic Expression (MPE). As part of the 2021 restructure, Luminary will continue to manufacture ROLI’s professional and hobbyist instruments, with a relaunch of the iconic Seaboard, slated for 2022.