FL Studio Shows You How To Save $1,100 With Free Updates

Image Line put this video together to celebrate 12 years of free lifetime updates for FL Studio.

Image Line probably could have scammed people when they changed the name from Fruity Loops to FL Studio, but no – they were hell-bent on saving you money.

Apparently Fruity Loops is an anagram for “Lousy Profit”. Full on! All the way! What does it mean?

If you’re one of Synthtopia’s hard core FL Studio fans, let us know how much you think you’ve saved. 

via imageline:

Video celebrating over 12 years of Image-Line’s Lifetime FREE Update policy (since 1998). For more info click on –

http://www.image-line.com/documents/news.php?entry_id=1282608630

69 thoughts on “FL Studio Shows You How To Save $1,100 With Free Updates

  1. I've used FL Studio heavily between 2002 and 2007. I actually used Sonar, FL, Proejct 5 and Ableton Live together. In 2007, I switched 100% to Ableton Live as my DAW/Instrument. However, the free updates have been the primary reason I kept FL on my system ever since. I use it more like a utility these days or for times when i want to collaborate with some of my friends who only use FL.

    Funny thing is last weekend I started using FL again as it V9 has an FL Version of Synthmaker which is a pretty incredible amount of functionality to be included in a free update.

    Cudos to Image-Line for sticking with the free update model and for adding value each release. This strategy has kept it on my system. I can't say the same for Sonar and Project 5.

    Mark

  2. Yeah, what the hell happened to Project 5? I remember playing with the demo briefly and quite enjoying it when it first came out, and then it just seemed to never get worked on 🙁

  3. Ok, so I'm the cynic here.. Cool, a lot of free updates. So what can FL actually do for me? IMO it would have made a lot more sense if they'd added this to the catchy (no kidding) "lifetime free updates". My first reaction after the initial countdown was "cool.. so what did they get?".

    But that question remains unanswered…

  4. How many more years left for 32 bit technology?

    64 bit is becoming mainstream.

    FL STUDIO will forever be a 32 bit application.

    Life time free updates to what? Vapor ware? 32 bit will be dropped like 16 bit.

  5. That's what happens when people are too busy trying to prove they are something, when in actuality they are trying to cover up the truth with smoke and mirrors. Life time free updates to 32 bit technology. 32 bit will die out like all other outdated technology when the new stuff becomes mainstream. 64 bit windows 7 is more common then you think, why waste all your cpu, memory and o/s on a program that is 12 years old that hasn't change much since then. i mean the freaking color scheme is like looking at grandma's curtains and furniture that's way out dated. but they can sure pump out those cheap and buggy plugins for a quick buck.

  6. Having a 64 bit OS doesn’t automatically make all applications faster because much of today’s software is written and optimised for a 32 bit era. You’ll need software specifically optimised for 64 bit processing to take advantage of any speed improvements. Fortunately, many games are already including such enhancements.
    http://www.w7forums.com/windows-7-64-bit-vs-32-bi

  7. Image-line's plan for converting to 64 bit?

    1. Delphi code doesn't support 64 bit.
    2. 800,000+ lines of code needs to be converted, compiled and made stable.
    3. Developer claims years of rewriting.
    4. Developer doesn't know C++.
    5. FL Studio is made up of 3rd party licensed code.

    Lifetime free updates for how long? Lifetime of a fly? rat?

  8. Ask yourself, "What is the lifetime of 32 bit?"

    So are we talking "your lifetime" free updates or how ever long the software lives?

  9. I keep seeing people post about fl studio being outdated… But for whom? It's a DAW, people!

    The number of tracks in a song is not going up… And most daw features haven't changed much in the last 5 years… Today's computers are more than adequate for making music… And how many times can you honestly expect to upgrade in the life of your pc?

    This upgrade issue is kind of silly… Fl studio works… And has a nice workflow… You wouldn't throw your synth in the trash because it is old, so why does everyone obssess about the relevance of their software? Worry about making music…

  10. 1. Interesting. Last year when I checked Embarcadero announced 64 bit for this year, now it's not even 2011 anymore or whenever their Delphi 2011 will actually be released. And there I though Delphi was more alive than I could believe …

    2. I cannot believe it's only 800,000 lines of code for a full rewrite in C++. Where does that figure come from?

    3./4. He knows C++, but has consistently refused to learn it (or even read code examples in C/C++ provided by others). Apart from that he seems to be a reasonable guy, but I never met him in person so I might be very wrong. If he hired a few motivated interns who are really passionate about FL that would already go a long way to recreating the basics in a cross-platform way with libraries like Qt, libnui, or JUCE. If someone really wanted FL on Mac or Windows 64 bit or even Linux than he or she could just sit down and start to write an FL clone. I could imagine that there are quite a few people out there who would like to help with such an undertaking.

    5. Which parts of the program would that code make up? If a rewrite were in order that should not pose too big a problem. After all it's a music application and not some legacy mainframe business critical program that depends on an arcane infrastructure that is legally and technically impossible to recreate.

  11. Confused is right, FL studio could last forever, its a suite of musical power tools for $100, Sgt Pepper was made with 4 track tape technology. Any limitation is the limit of the musician. The old proverb, a bad workman always blames his tools. FL is superpowerfull, I like it a lot more than the bloatware of cakewalk and steinberg.

  12. Compare other daws features, you'll get a lot more bang for the buck in the long run. Those updates you pay for include brand new instruments and effects. FL Studio likes to recycle their 1990's synths and package them as upgrades. They make you pay for anything worth having and they are based on 32 bit technology.

    FL Studio is stuck @ 32 bit. If you're okay with that, then go for it. But be forewarned.
    The future of computers and the rapid pace of technological advancements dictates what people eventually use. It's too bad that FL Studio has exhausted all that 32 bit had to offer. People are moving onto bigger and better things.

    Why hold back the horsepower of your computer just to use an unorthodox and tedious workflow based on outdated technology?

  13. Right… so when 32 bit programming production slows down, how would they make money if all they offer is 32 bit?

    Then as time goes on people stop making 32 bit drivers. Then 32 bit is the new 16 bit.

    I've also noticed all the major manufacturers of hardware controllers having their own links… such as, hyperlink, automap, directlink, etc… You'll never see one setup for FL Studio.

    So get used to manually programming in midi and other codes. But you'll get used to it, because FL Studio is known for it's workarounds due to it's architecture.

  14. Been a FL Studio registered user for 5 years now. The ONLY issue I have
    with Image-Line is the fact that they do not offer the " Lifetime Updates " for anyone
    buying the boxed software.

    I bought FL Studio 5 boxed from a music store on a fluke. I found out later
    that Image-Line offers " Free Lifetime Updates " only for the download
    version which kinda pissed me off…I somehow aquired FL Studio 6
    from my Image-Line account, but that was it.

    I just think that if Image-Line is going to offer Free Updates, it should be for ALL
    of their paying customers.

  15. The problem is they have more illegal copies being used then legal. They update FL Studio minimally and hope the pirates buy their cheap buggy plugins to keep their ship afloat. If they make no more money from updates from their already customers, where is their focus? That's the flaw in their system.

  16. the same reason people go digital instead of analog… according to image-line's bible guru scotty, he long abandoned hardware passionately years ago for the modern conveniences of digital. same reason people will jump to 64 bit.

    tedious manipulation and workflow needs a serious look too.

  17. Reaper adds more features and releases more updates in a month then FL Studio has in 12 years. Took them 7+ years for aPDC. Took them 7+ years for real sidechaining. Who knows what the next 7 years might bring, but you can count out 64 bit.

  18. Other than the major overhauls that it had when it changed to flstudio? and the conversion to 64 that they've already started? … and those 'cheap' plugins which have never crashed on me ever? … sure.

  19. I think it's a matter of trying to authenticate the people that have paid for boxed copies. It's too easy to make a key generator to make numbers printed on a box. They already lose so much money to piracy, as does everyone in the audio software business.

  20. Most people here don't seem to understand the purpose of having a 64bit DAW, which is to allow for greater memory allocation. As of 9.5, FL includes a bridged wrapper which allows plugins to allocate as much memory as they want in their own separate Windows process. Thus, you can run your memory-intensive 64bit plugins outside of FL, allowing them maximum memory allocation. In other words… what more do you need 64bit for?

    In fact, it makes more sense to run your DAW at 32bit given that the vast majority of plugins are still 32bit, and you need some kind of a bridge to run 32bit plugins in a 64bit DAW (bridges = CPU hit.) Very few plugins NEED to be 64bit aside from the most memory-intensive ones, therefore it's better to just bridge the handful of plugins that absolutely have to be bridged for the additional memory allocation (and how many of you are hitting 4gb consistently anyway?) while the rest run in native 32bit.

  21. Hi Andrew, it looks like every negative post in this thread has come from Peaches/Ex3 psycho Image-Line hater guy who got kicked from the Image-Line and KVR forums.

  22. That article says 64 bit is for Memory access. FL Studio 9.5 as Andrew notes below gives you 64 bit memory access. I notice if you run a 64 bit host then you need to run all your 32 bit plugins (many of which that will probably never be updated to 64 bit) in bridged mode.

  23. As if the overhead from memory management makes a scrap of difference. These days with multi-core CPUs and DDR3 RAM its irrelevant and will be more irrelevant with each CPU generation to come.

  24. 64 Bit operating speed gain is from the lack of memory swapping on/off hard disk and keeping it all data in RAM (as that article shows). You don't know much about computing do you?

  25. FL Studio is a bunch of third party code slapped together by a nutty professor. The architecture has restricted it's ability to provide the most common of tools. Try mapping a simple controller button/knob to a tracks mute or solo. You'll find a workaround is needed, makes you wonder huh?

    Image-Line licenses third party code for most of their core utilities. Their multiband compressor, edison their audio editor and they just aquired a reverb that was already free to the public.

    Their lead developer doesn't even know how to program in C++ and he is supposed to convert 800,000+ lines of code, not including the other hundreds of thousands of lines of code from the instruments and effects. When they have to buy 3rd party code just to have the basics. And he is supposed to convert that too?

    FL Studio is doomed to a life of 32 bit. Time is running out and a rewrite would take years according to their staff. Great Daws already exist that are cheaper, more powerful and future proof. 64 bit is here, how long will 32 bit stick around?

  26. So it may not be everyones favourite, but they've lasted in this game for a good long time and seem to have a strong following. Not everyone likes FL but the same goes for all DAWs for one reason or another. This seems a lot like trying to convince your friends that your favourite band should be their's too.

  27. It's more like trying to convince someone your current girlfriend is better than your ex girlfriend…and they are currently with your Ex 🙂

  28. Try using FL Studio then use all the other major DAWs. You'll begin to see a pattern. Not to mention the fact that FL Studio is missing half of their utilities and the work flow is ancient at best. You'll also start to learn about all the workarounds, shortcomings and lack of effort.

    FL Studio was once a contender in the audio market. But now it is flooded with superior DAWs for a fraction of the cost. Image-Line's attempt to SPIN the fact you get free updates for life is quite amusing. What do you get in these updates that shouldn't have been there years before?

    FL Studio used to be ahead of the game, now it's having problems just catching up. I'm not here to rain on your investment. But realistically if they have the attitude that we don't need to convert to 64 bit and a bridge will solve all the problems from here until eternity… And you'll save these magical dollars over the years? Smoke and mirrors.

    I basically have the same program I bought at version 3 but with a few things added. A bunch of outdated 1990's plugins. Features that are 7+ years due. And it still has problems with having the basics that every true producer needs. Tools that make your work easier. Instead of the tedious workarounds.

    The problem is the fact they depend on 3rd party code to "plugin" to their core set. Not very functional in a native born environment. And you expect their current pascal programmer to convert all this code to todays code, when you can't even get him to give up his stale color scheme? Let's give him some credit, only took him 7+ years to figure out that a peak controller and real sidechaining isn't the same thing. Who knows you might get 64 bit after he decides it's time to go back to school and learn today's language.

  29. @ tangleD, I think the point of the changes to FL Studio 9.5 is that even if you are using a PC with 64 bit Windows & 32 Gb RAM FL Studio 9.5 onward will take advantage of it. BTW: Gol says FL Studio is developed on 64 bit Windows. I've been using FL 9.5 with over 5 Gb of samples loaded in Kontakt 64 bit, no sweat. It's great.

  30. The host will forever be limited to about 3.4ish GB of memory. That's after the o/s takes it's chunk. Then it has to spread that amongst FL Studio itself and all the instances of effects and instruments. Then add on the bridging for each and every 32 bit application. Soon you are left with a minimal amount of RAM to host large sample bases. Great instruments with great sample bases require large amounts of RAM. Don't limit yourself to a one or a couple of instances due to lack of resources. Harness the power of 64 bit and all the memory you want without restriction or bridges. A system can only handle so many workarounds, bandaides and crutches. Windows 7 won't even load 16 bit programs anymore. What happens when 32 bit is next on the list? How far away until the next version of Windows? 64 bit only? Image-line is betting on never. Do your homework and invest wisely for the long term is my only advice.

  31. I agree with this. What do you REALLY need more computing horsepower for? VST. That is it (or whatever Mac uses instead of VST).

    As far as 32/64 bit goes, who cares? With audio, you are lucky if you have 24 bits in your sample. 64 bits lets you use over 4G of memory, but 1G of 24-bit stereo sampled at 96 KHz is still 23 minutes of audio. Assuming that you have five tracks (no loops), that still leaves 4.6 minutes for your song. (note that I assumed that each sample was packed so that each stereo sample took 8 bytes).

  32. I'm not sure what that proves. Probably along the same lines as smoke and mirrors. This company just doesn't stop. Instead of agreeing and improving, they'd rather be right and die proud. Good luck to you.

  33. GoogleTrends & Sticktothefacts

    Are "either" of you able to show that search trends for DAWs are related to either sales or the user base?

    If not, you're failing to make your point.

  34. Of course internet activity is correlated with interest and social media buzz.
    http://blog.datalicious.com/google-trends-determi
    http://www.ajmc.com/articles/managed-care/2010/20

    "Conclusions: Specific search engine queries for medical information correlate with pharmaceutical revenue and with overall healthcare utilization in a community. This suggests that search query data can track community-wide characteristics in healthcare utilization and have the potential for informing payers and policy makers regarding trends in utilization."

    1. Ben

      "Of course internet activity is correlated with interest and social media buzz."

      You may not realize it, but you're making a circular argument – that search activity is an indicator of what people are searching for.

      I'd be very interested if you have any information that shows that search trends for DAWs are related to either sales or the user base for DAWs.

      If not, you're failing to make your point.

    2. Ben

      "Of course internet activity is correlated with interest and social media buzz."

      You may not realize it, but you're making a circular argument – that search activity is an indicator of what people are searching for.

      I'd be very interested if you have any information that shows that search trends for DAWs are related to either sales or the user base for DAWs.

      If not, you're failing to make your point.

    3. Ben

      "Of course internet activity is correlated with interest and social media buzz."

      You may not realize it, but you're making a circular argument – that search activity is an indicator of what people are searching for.

      I'd be very interested if you have any information that shows that search trends for DAWs are related to either sales or the user base for DAWs.

      If not, you're failing to make your point.

  35. OK then, let's build a case…

    Of course search engine activity correlates with product sales. For example…
    http://www.ajmc.com/articles/managed-care/2010/20

    Conclusion “Specific search engine queries for medical information correlate with pharmaceutical revenue and with overall healthcare utilization in a community”

    and
    http://blog.datalicious.com/google-trends-determi

    that shows product lifecycles closely follow internet search activity.

    So does what we already know back that up in the music software business? Let’s see…

    Cubase used to be DAW king, but has been declining in popularity for some time:
    http://www.google.com/trends?q=cubase&ctab=0&…

    Check, data confirms.

    Protools has been fairly steady and the introduction of lite versions has been helping with the consumer market:
    http://www.google.com/trends?q=pro+tools&ctab

    Check, data confirms.

    Almost dead? platform like Traction
    http://www.google.com/trends?q=Tracktion&ctab

    Check, almost dead.

  36. synthhead writes "I'd be very interested if you have any information that shows that search trends for DAWs are related to either sales or the user base for DAWs."

    Are you serious? Explain how google search activity is NOT related to the size of the user base?

    Sales? I can't help there but it must be correlated. Do a search for ipad for example.

    1. Ben & Tomo

      OK – I'll assume that you don't have any information that correlates DAW searches to sales or user base. It's possible that there's a correlation, but right now you're throwing stuff out there to see if anything sticks.

      Here's why.

      Based on your logic, this Google Trends chart shows that Image Line is "almost dead" and Ableton is growing like mad:
      http://www.google.com/trends?q=Propellerhead,+Ima

      Maybe that statement is true, maybe it isn't. But it highlights the danger of blindly relying on information that conforms to your assumptions.

      What I don't understand is why you don't have great things to say about FL Studio, when the article is an invitation to say something positive about your personal experience with FL Studio.

      Does FL Studio help you make better music? Has using FL Studio saved you money? What are some of the reasons that you're passionate about FL Studio?

    2. Ben & Tomo

      OK – I'll assume that you don't have any information that correlates DAW searches to sales or user base. It's possible that there's a correlation, but right now you're throwing stuff out there to see if anything sticks.

      Here's why.

      Based on your logic, this Google Trends chart shows that Image Line is "almost dead" and Ableton is growing like mad:
      <a href="http://www.google.com/trends?q=Propellerhead,+Image+Line,+Ableton&ctab=0&geo=all&date=all&sort=0&quot; target="_blank"&gt <a href="http://;http://www.google.com/trends?q=Propellerhead,+Ima…” target=”_blank”>;http://www.google.com/trends?q=Propellerhead,+Ima

      Maybe that statement is true, maybe it isn't. But it highlights the danger of blindly relying on information that conforms to your assumptions.

      What I don't understand is why you don't have great things to say about FL Studio, when the article is an invitation to say something positive about your personal experience with FL Studio.

      You don't have to convince people that they made the wrong DAW choice to convice us that FL Studio is the best DAW for you.

      Does FL Studio help you make better music? Has using FL Studio saved you money? What are some of the reasons that you're passionate about FL Studio?

    3. Ben & Tomo

      OK – I'll assume that you don't have any information that correlates DAW searches to sales or user base. It's possible that there's a correlation, but right now you're throwing stuff out there to see if anything sticks.

      Here's why.

      Based on your logic, this Google Trends chart shows that Image Line is "almost dead" and Ableton is growing like mad:
      http://www.google.com/trends?q=Propellerhead,+Ima

      Maybe that statement is true, maybe it isn't. But it highlights the danger of blindly relying on information that conforms to your assumptions.

      What I don't understand is why you don't have great things to say about FL Studio, when the article is an invitation to say something positive about your personal experience with FL Studio.

      You don't have to convince people that they made the wrong DAW choice to convice us that FL Studio is the best DAW for you.

      Does FL Studio help you make better music? Has using FL Studio saved you money? What are some of the reasons that you're passionate about FL Studio?

    4. Ben & Tomo

      OK – I'll assume that you don't have any information that correlates DAW searches to sales or user base. It's possible that there's a correlation, but right now you're throwing stuff out there to see if anything sticks.

      Here's why.

      Based on your logic, this Google Trends chart shows that Image Line is "almost dead" and Ableton is growing like mad:

      http://www.google.com/trends?q=Propellerhead,+Ima

      Maybe that statement is true, maybe it isn't. But it highlights the danger of blindly relying on information that conforms to your assumptions.

      What I don't understand is why you don't have great things to say about FL Studio, when the article is an invitation to say something positive about your personal experience with FL Studio.

      You don't have to convince people that they made the wrong DAW choice to convice us that FL Studio is the best DAW for you.

      Does FL Studio help you make better music? Has using FL Studio saved you money? What are some of the reasons that you're passionate about FL Studio?

  37. synthhead writes – “Based on your logic, this Google Trends chart shows that Image Line is "almost dead" and Ableton is growing like mad:”
    http://www.google.com/trends?q=Propellerhead,+Ima….

    No that’s your assumption about the logic I have applied AND how Google Trends works. You have to use some common sense and understand what is going on.

    How do you search for Live? You need to put Ableton in front of it. Ableton or Ableton Live are OK but not just Live.
    http://www.google.com/trends?q=ableton+live|ablet…

    The total for ‘Ableton AND Ableton Live’ (Ableton|Ableton live) = ‘Ableton’ so that shows Ableton Live is a subset of the ‘Ableton’ searches according to Google analytics.

    So ‘Ableton’ is the best search term indicator of interest in Ableton.

    What about Image-Line’s FL Studio?
    http://www.google.com/trends?q=image-line%2C+imag

    Looking at that, people are not searching for Image-Line, Imageline or anything similar, the company is known for FL Studio. Let’s add that in.
    http://www.google.com/trends?q=image-line%2C+imag

    Yes. So FL Studio is the term to search for Image-Line’s DAW.

    Let’s compare FL Studio and Ableton
    http://www.google.com/trends?q=fl+studio%2C+ablet

    Looks like both companies are doing well.

    How about any way of looking at Steinberg’s Cubase?

    cubase, steinberg cubase, steinberg|cubase, steinberg
    http://www.google.com/trends?q=cubase%2C+steinber

    and Propellerheads Reason and Record?…
    http://www.google.com/trends?q=propellerhead%2C+p

    Falling interest (and probably sales) all round then.

    There’s no hiding from goggle analytics. Whatever way you look at Cubase or Propellerheads Reason they both are declining in popularity. This was my original point to someone who was claiming FL Studio was on the way out. Clearly it’s not.

    1. "You have to use some common sense and understand what is going on. "

      So, you're saying that if people agree with your perspective and agree with your assumptions, they'll come to the same conclusions.

      Sounds suspiciously like circular reasoning again.

      Don't you have some good things to say about FL Studio?

      You've been prompted three times to say something positive – anything – about FL Studio!

      I really like ___________!

      The _____ kicks ass!

      Something I use all the times is _________!

      Step up to the plate, man! The FL Studio fans are watching you.

      Hit the ball out of the park!

      But don't stand around telling people that your bat is bigger than theirs…….

    2. "You have to use some common sense and understand what is going on. "

      So, you're saying that if people agree with your perspective and agree with your assumptions, they'll come to the same conclusions.

      Don't you have some good things to say about FL Studio?

      You've been prompted three times to say something positive – anything – about FL Studio!

      I really like ___________!

      The _____ kicks ass!

      Something I use all the times is _________!

      Step up to the plate, man! The FL Studio fans are watching you.

      Hit the ball out of the park!

      But don't stand around telling people that your bat is bigger than theirs…….

    3. "You have to use some common sense and understand what is going on. "

      So, you're saying that if people agree with your perspective and agree with your assumptions, they'll come to the same conclusions.

      Don't you have some good things to say about FL Studio?

      You've been prompted three times to say something positive – anything – about FL Studio!

      Step up to the plate, man! Tell us why FL Studio is the best DAW for you!

      Hit the ball out of the park!

      But don't stand around telling people that your bat is bigger than theirs…….

    4. "You have to use some common sense and understand what is going on. "

      So, you're saying that if people agree with your perspective and agree with your assumptions, they'll come to the same conclusions.

      Seriously – don't you have something good to say about FL Studio?

      You've been prompted three times to say something positive – anything – about FL Studio!

      Step up to the plate, man! Tell us why FL Studio is the best DAW for you!

      Hit the ball out of the park!

      But don't stand around telling people that your bat is bigger than theirs…….

    5. "You have to use some common sense and understand what is going on. "

      So, you're saying that if people agree with your perspective and agree with your assumptions, they'll come to the same conclusions.

      Seriously – don't you have something good to say about FL Studio?

      Step up to the plate, man! Tell us why FL Studio is the best DAW for you!

      Hit the ball out of the park!

      But don't stand around telling people that your bat is bigger than theirs…….

  38. synthhead writes – "So, you're saying that if people agree with your perspective and agree with your assumptions, they'll come to the same conclusions."

    You are making an assertion about what I was saying then beating that straw man with a stick.

    You said "Based on your logic, this Google Trends chart shows that Image Line is "almost dead" and Ableton is growing like mad:"

    I laid out my methodology and discussed how to use Google Trends data. This was in response to your assertion that it was all smoke an mirrors and the data changes depending on what way you look at it.

    The trends are clear if you start by finding the best search term/s for each DAW/Company.

    I will leave others to judge the merits of the exercise.

  39. Searches have zero to do with actual purchases. There are more pirates and illegal searches being down on FL Studio then Protools, how does that fit into your useless data? How about the rate or update or feature release, increases monthly/yearly searches. Again nothing to do with actual sales. Google trends tell you one thing, what people search for in google search. Who are they, what are their intentions, do they even plan on buy legitimately… I could keep demystifying your theories on "trends". The fact is FL Studio is 32 bit. Search that on google trend and you'll be correct.

    1. This is an area of interest of mine. There is actually a large body of academic research to show that internet search activity and product sales are positively correlated. For example this recent dissertation by Kulkarni (2010) http://drum.lib.umd.edu/handle/1903/10240

      Summary relevant to this debate: "Our results indicate consistent patterns of search over time and systematic relationships between search volume, sales, and product attributes."

      Although correlation does not imply causation the relationship is well documented and so should be of interest to product sales and marketing teams as a measure of their reach.

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