The first 18 minutes of the video look at unboxing and assembly of the miniAtmegatron, which is sold as a DIY kit. The remainder of the video offers a preview of the audio capabilities of the new synth.
The miniAtmegatron goes on sale on the 24th August, for $39 / €39 / £29. See the Soulsby site for details. Note that is designed to work with an Arduino processor, which is available separately.