KORG USA Now Exclusive US Distributor For Waldorf

Korg USA Inc. has announced that it is now the exclusive distributor for Waldorf Music.

The new partnership will see Korg USA managing and implementing all marketing, sales and distribution strategies for Waldorf in the U.S.

“Waldorf is a natural fit for Korg USA, and we are honored to welcome them to our family of brands,” said James Sajeva, Director of Technology bBrands, above center, with Andy Rossi, left, SVP of Sales and Marketing, and Nick Kwas, right, Lead Product Specialist.

Waldorf was founded in 1988 in West Germany. For almost 30 years, it has created synthesizers and software, including the popular Blofeld series. Its most recent offerings, the KB37 and full line of modular products, expand Waldorf’s reach into the world of Eurorack.

8 thoughts on “KORG USA Now Exclusive US Distributor For Waldorf

  1. This seems like a great idea (on the surface at least). Not because there will be any Korg/Waldorf collaboration (probably not gonna happen) but that it allows the smaller company to take advantage of the marketing and distribution Korg provides. From Waldorf’s perspective this simplifies how to get a product from the warehouse to the shelves, and puts their stuff on more shelves than they ever could alone. From Korg’s perspective it keeps their marketing and distribution systems busy and working. Sounds like a win-win!

    If it works out well this might be a good thing for other smaller companies. Have a great product but can’t afford to send them to stores or market it? Give Korg a little money and you have distribution and marketing one could only dream of a few years ago.

  2. waldorf sucks imho. remember the wave? well, they implemented sequencer buttons (play, stop, fast forward, rewind etc) and said, at a later date the wave will get an onboard sequencer. i bought one item because of the upcoming sequencer. i wanted a workstation synth. it was extremly expensive. turned out: that sequencer update never appeared. i was pissed and sold the wave. since then i don´t like the company. way too much bragging imo.

  3. Distribution in the states for Waldorf products, or their marketing was never the problem. Buggy operating systems and some poor product design choices (a mono analog filter? Bulk of screen space for pulse 2 only used to display preset name?) was.

    1. I think the way to look at this is that if they can free up resources that used to go to distribution & marketing they’ll have more resources to address buggy operating systems, better design, etc.

Leave a Reply