Pioneering electronic musical instrument marketer David Van Koevering has died at the age of 77.
Van Koevering (1940-2018) helped to create the market for synthesizers, with Moog, EML, Vako and others. He did it with creativity and tenacity, whether it was by promoting theremins and synthesizers at Taco Bell, staging a happening like the Island of Electronicus or advocating for performance-oriented instruments, like the Minimoog.
Van Koevering also founded Vako Synthesizers, which created an improved version of the Mattel Optigan, called the Orchestron. The Orchestron was used notably by Kraftwerk, on albums like Trans Europe Express.
In addition to his work marketing electronic instruments, Van Koevering was the founder of Elsewhen Research, an non-profit corporation dedicated to using science to support claims from the Bible. In recent years, he also promoted Grounded For Health, a system designed to electrically ground the user’s body, in order to protect it from electromagnetic and radio frequencies.
David Van Koevering was a unique character in the history of electronic music instruments.