Avid announced today that it is downsizing and getting out of the consumer audio and video business.
The company’s consumer audio products are being sold to inMusic, the parent company of Akai Professional, Alesis and Numark, among others. The products involved in this transaction include M-Audio brand keyboards, controllers, interfaces, speakers and digital DJ equipment and other product lines.
Avid will continue to develop and sell its Pro Tools line of software and hardware, as well as associated I/O devices, including Mbox and Fast Track.
Avid also plans to reduce the number of its employees by about 20% through the sales and layoffs.
inMusic today also announced its acquisition from Avid of the AIR Software Group and M-Audio.
The AIR Software Group and M-Audio join a family of music brands that includes Akai Professional, Alesis, Alto Professional, ION Audio, Numark, plus another recent addition, Sonivox.
“With the addition of AIR and M-Audio, we’re in an even better position to push the boundaries of computer-based composition, production, and performance,” said Jack O’Donnell, owner and CEO, inMusic. “This will be very positive for musicians, who will get better software, better hardware, and a much more integrated music-making experience as a result.”
The acquisitions also signal a new relationship with Avid. Select Akai Professional and Alesis products will also now include Pro Tools.
M-Audio and the AIR Software Group will join the other brands at the 2012 Summer NAMM Show in July and plan to debut a number of new products at the show.