Native Instruments has introduced Alicia’s Keys – a virtual recreation of Alicia Keys’ personal grand piano.
It looks like Native is moving from recreating well-known synths brands to branding virtual instruments with pop stars.
What do you think of the idea? Is a virtual piano more valuable to you if you know that somebody like Alicia Keys is putting her name on it?
Designed as a comprehensive digital recreation of Alicia Key’s own custom Yamaha “C3 Neo” grand piano, and based on Native Instruments’ industry-leading Kontakt 4 sampler platform, Alicia’s Keys provides a soulful and intimate piano sound that accommodates R&B, soul and pop styles. The instrument was recorded in Alicia’s personal studio by her engineer Ann Mincieli and sampling expert Thomas Scarbee over the course of two years, using vintage microphones and high-end outboard studio gear that produced an exquisite piano tone with supreme sonic fidelity.
“I love this software so much that I used it on my entire new album. Not once did I record a live piano because there was just no need”, says Alicia Keys. “I plan to tour with this sound and use it all around the world. I love how it gives those who may not be able to buy an acoustic piano a true piano experience.”
Alicia’s Keys utilizes 17 GB of samples with 12 discrete velocity layers per note and emulation of sonic aspects like key release, sustain pedal functionality and sympathetic resonance. The user interface of the software gives control over the sound to further adjust it to the musical context and personal playing style, and also includes a convolution reverb that provides various room ambiences ranging from a small piano chamber to a large stage or concert hall.
Alicia’s Keys can be used on any Windows and Macintosh computer with the included free Kontakt Player, and can also be loaded into Kontakt 4 sampler for additional in-depth sound editing.
Alicia’s Keys will be available in April 2010 for price of $119 / 99 Euro.