At Musikmesse 2012, Propellerhead CEO Ernst Nathorst-Böösheld a press conference to announce several things:

• Propellerhead is cutting the price on Balance & Reason Essentials to US $399/349 Euro;
• Propellerhead Figure, a new app for iOS, that’s based on the Reason audio engine;
• Propellerhead Rack Extensions – new technology which will allow third party developers to create fully functional Reason rack devices complete with CV, cable routing, combinator patch creation, and everything else that makes Reason so versatile and creative.

We’ve got the full video of the Propellerhead introduction embedded above. It’s about 40 minutes long, but if you are a Reason user, it offers a great overview of Propellerhead’s plans.