A new web application was launched Monday, YouGov Profiles, that lets you find out the unique characteristics of fans of companies, brands and musicians.
At the site, you can search for a brand, person or thing and it will show you what differentiates fans of your search term, in the terms of demographics, lifestyle, entertainment choices and more. Search for ‘Skrillex’, for example, and you find that the quintessential Skrillex fan is an 18-24 female lawyer with a cat, as shown above.
The results are based on data collected from 190,000 UK YouGov members, and seem pretty on target.
Aphex Twin fans are likely to be male IT workers, aged 25-39:
Brian Eno fans, on the other hand, are middle aged guys that love A Clockwork Orange, The Prisoner, Brazil and Twelve Monkeys and listen to Portishead, Kraftwerk and Tangerine Dream:
It’s a fascinating example of statistics in action – and potentially a huge time sink. If you check it out, let us know if you find out anything weird!