Roland has announced that it is enhancing its “Roland Store’ experience at select retailers in the U.S. and globally.
The Roland store-in-stores offer full-time Roland product experts, hands-on demonstrations, and access to the full Roland and BOSS catalog of products. They also showcase how Roland and BOSS products can help consumers learn about, create, and perform music.
Roland has developed a new technology for the stores, “Audience Specific Experience ASX,” that controls the lighting, video and audio in the spaces and can be altered by the press of a button to match your preferences.
“With Roland’s Audience Specific Experience ASX, each person who walks into the Roland Stores can enjoy music, lighting, and screen content matched to their own needs,” said Corin Birchall, Roland Global Retail Operations Manager. “We’re excited to be able to expand this upgraded retail experience to more retailers globally so that both consumers and the sales teams that rely on them can enjoy it.”
Roland opened their first retail store-in-store in 2001 in the UK, later expanding across Europe and Japan, with the aim of giving customers the very best physical experience, product knowledge, and post-sales support.
Currently, Roland Stores have opened in multiple cities in the United States, Glasgow, Montreal, Beijing, Sydney, and São Paulo. Roland has plans to expand to other metropolitan areas in the future.