“At the moment we’ve got an advent calendar on our website and there is a daily door that opens to reveal a gift,” says Gorillaz’ Jamie Hewlet.
“On Christmas Eve, a video for one of the new songs from the iPad album will be released,” he adds. “On Christmas Day, fans get the whole album downloaded to their computer for free as a gift.”
Gorillaz’ Damon Albarn wanted to create the world’s first iPad album.
“I literally made it on the road in America over a month,” explains Albarn. “I didn’t write it before, I didn’t prepare it. I just did it day by day as a kind of diary of my experience in America.”