This video captures a speech at the international music conference MIDEMNet by Ilya Playunov, CEO of Amidio, discussing a new standard for distributing dance music, .loopj.
There are two main parts to the new standard:
- .loopj is a new format that breaks music into five layers: bass, beat, lead, atmosphere and rest. For the four sound layers, producers can deliver multiple loops.
- LoopJ is a new player that supports .loopj file playback.
Here’s a demo video of the application LoopJ in action:
While I’m a firm believer that we need new standards for distributing music, I’m not convinced that .loopj is enough of a leap forward, based on this presentation. I’d like to see new formats include not only vertical splitting of the layers of a mix, but also horizontal splitting of the form or structure of a track, advanced meta data and support for reactive and generative elements.
LoopJ does look like fun, though.
Check out the demos and let us know what you think of .loopj as a format, and LoopJ as a playback tool.