14 thoughts on “Nord Factory Tour

  1. I couldn’t help notice they didn’t show a room where they were furiously developing a new Nord Modular.


        1. Yeah…I meant to say, that: “I was thinking the same without the bastard part”.

          I love Nord instruments, and I’d love to get Electro or even Stage at some point, even if they don’t make Modular, but I think a new Nord Modular in every ten years would be commercially safer, than waste the know how, that they have on a subject. Stages and Electros are very competitive instruments now, but how about future.

          Previous Nord Modulars weren’t necessarily fantastic sales hits, but the times have changed a bit as synth players have matured out of the rompler hegemony that ailed at the time of first Nord Modulars.

          1. I actually meant the “Bastards” lovingly. To this day I regret not buying a Nord Lead when they first came out — just couldn’t swing it. Their modular/micromodular synths were ahead of their time. I have a hard time imagining what they could come up with now if they threw a few hundred dollars of DSP into a Modular 3 and released it at a $999 street price. We’ve had nearly 15 years of processing power improvement since the G2…

  2. nice to see they assemble their instruments in sweden! 🙂

    are the individual parts also made in sweden, or in a low cost country? (genuine question, sarcasm not intended.)

  3. A great and honest video. There’s how its done, lads. It reminds me of how Moog is set up. I once played a Nord Lead 3 and was amazed at how tight and responsive it felt. I haven’t had the money and the need arrive at the same time, but I’d buy a Wave in a heartbeat as a serious player’s instrument. It has a good bundled sample editor, but the way its structured is clearly aimed at the user who wants to customize setups that favor live playing. Its a sensible hybrid, IMO.

    As far as a new Modular goes, wellll, I’d say the smart way to go now would be to offer it as a softsynth. We are deluged with modulars of all stripes now, so I would not dis Nord for sticking with their great pianos and synths. I don’t think a serious patchcord-spaghetti hardware Nord would fly now. However, updating their previous modular, which was programmed with a MAX-style soft-editor anyway, yeah, that seems appealing now that modulars have become big again. Would you pay, say, $325 for a software Nord Modular that would cost you $4000 as hardware? Would you pay an additional $25 if Nord committed to at least 5 years of updating, porting and a few debuggings? That seems like the center point of the X-Y between common sense, GAS, actual commitment and financial reality. Does that sound like a working compromise to you modular fans, even if it does depend on the host computer?

    1. I’d rather take the $4k hardware, even if I need a computer to patch it. I’d also rather take an iPad to make the patches.

      1. When I bought the Nord Modular (G1) initially I didn’t think it would be a problem to be dependent on a computer for patch editing. But then Mac OS X came and Clavia did neither finish porting the editor to Mac OS X (later there would have been the problem with the move from PPC to Intel, but I digress) nor did they open up the specs so that a third party could come up with an editor (the only “specs” of the protocol and data format used to talk to the NM I know of that are out there were obtained by reverse engineering). That’s on the one hand understandable (given the finiteness of resources and the fact that Windows 7 still runs the original editor quite fine apart from the fact that it’s pain to have to operate a Windows PC just to edit an instrument) and on the other not so much. A new Nord Modular should in theory be editable from the from panel even if the UI in that case degrades exponentially. It should be possible to come up with a simple patch in a few minutes using just that interface. For the communication they should really have a published spec like we have with MIDI.

        For audio perhaps expansion cards like some audio interfaces/converters or samplers etc. have. Keeps the baseline cost down and gives most anybody the audio conncectivity he needs. I get carried away like many when it comes to the Nord Modular, one of the greatest instruments of our time.

    2. Given cheap processing power, I think they could make a software/hardware combo for well under $4K. I don’t think anyone expect them to do a huge Moog-style patchable modular (it would be awesome if they did). Instead, they need to update their software and cram a half dozen DSP chips and a small SSD into a box with USB 3.0, stereo in, 4 outs and MIDI (Thunderbolt if they’re feeling saucy). List $1299, street a grand.

      1. Given the factory, where you pay for your workers, I wouldn’t expect such a powerful synth to cost unnder $1,999. Especially considering, you would have to make the money put into R&D back.

        Add sample support in G3 and it will make most of my synths obsolete. They could then use the engine in the Next Stage too.

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