Pizza Hut UK has launched an unusual promotion – it’s introduced the world’s first playable DJ Pizza Box.
McDonald’s may have been the first to introduce DJ placemats, but Pizza Hut is upping the ante by printing working DJ controllers on the inside of pizza boxes.
Created in partnership with printable electronics experts, Novalia, the limited edition pizza boxes connect weirelessly, via Bluetooth, to your laptop or smartphone, and let you control standard DJ software.
Select your favourite music and mix them together just by pressing the cardboard controls.Watch Rinse FM DJ, DJ Vectra get one the pizza box 1s and 2s and show how it’s done.
In the second video, below, DJ Vectra explains how to the DJ Pizza Box works.
Of course, the DJ Pizza Box is intended to be a promotion, rather than a serious musical tool. But it raises the question: Why not put printable electronics to more serious musical uses?
Check out the videos and let us know what you think!