Native Instruments today announced that it was laying off 20% of its staff, as part of a majuor reorganization, intended to streamline its structure and reduce overhead.
NI said, in statement shared with CDM, that the key reason for this decision is “to create the right organizational setup to focus on the development of a new, unified and fully integrated platform on which the company’s entire portfolio of products and services will be available next year.”
“Today is a very emotional day for the Native community,” said CEO Daniel Haver. “To make this transformation successful, we needed to adapt our strategy, including a centralized functional setup that can support our vision of ‘One Native’. Unfortunately, this also means we had to make some tough decisions and part ways with a number of employees.”
Native Instruments’ Unified Platform Strategy
The company says that their goal of focusing on a ‘unified platform strategy’ is to create an expandable commercial and technological basis for future growth in the digital music production area. The new platform will feature the company’s core products and services, complementary ones from third-parties and the company’s expanded portfolio of loops and samples. It’s expected to debut in 2020.
The company says that their previous divisional structure, functional and brand silos did not allow for a successful implementation of their unified platform strategy.