Heineken and scent marketing firm AllSense have teamed up to create one of the strangest DJ accessories we’ve seen – the Scenthesizer.
With the Scenthesizer, the two claim to be ‘pushing boundaries in music and scent’.
In a nutshell, the system allows on-the-fly mixing of scents, which are then delivered on cue into the audience. The idea is to take DJing, which already incorporates sound and light, and add controlled scents to the experience.
Here’s the official intro video for the project:
We’re not convinced that ‘scenthesis’ has a future in the DJ world – but possibly in Eno-style ambient art installations.
Check it out and let us know what you think of the idea of ‘scenthesis’!