Behringer announced this evening that its publishing details on new synth and drum machine clones earlier today was ‘a rather unfortunate error’.
The company published details this morning on six new Behringer synth clones, including clones of the ARP 2600 and EMS VCS3; and five Behringer drum machine clones, including clones of the Roland TR-808 and TR-909.
The company says that publishing these details was not done to generate hype ahead of the 2018 NAMM Show, which company head Uli Behringer announced Behringer would no longer participate in. Instead, the company attributes publishing the clone details to a ‘website glitch’ and says that the leaked products ‘are merely concepts and nothing more’.
While Behringer is calling the new clones nothing more than concepts, the company bas been teasing plans for synth and drum machine clones for several years.
Earlier this year, Behringer said ‘We have four synthesizer development teams simultaneously working on 20 synths, drum machines etc.”:
While the company clearly has big ambitions for its synth and drum machine clones, the long-awaited Behringer D Minimoog clone is missing in action. While the inexpensive Minimoog clone has been available to pre-order for nearly six months, the company still has not published details for the synth on their site or announced when it will be available.
We will be surprised if Behringer does not officially announce at least some of these synths around the time of the 2018 NAMM Show. The company will need to commit to shipping some of these synths, through, if they want synthesists to consider the announcements as more than marketing hype.
Here’s the company’s announcement:
It was brought to our attention that early this morning a rather unfortunate error occurred on the Behringer product page. This error mistakenly posted information for a number of different product design concepts from our product management repository which is contained and part of an automated backend system for our websites.
The cause of the error was due to a website glitch and was completely unintentional. The moment we realized the error, we removed the content.
As we are owning the mistake, we also feel it’s necessary to inform the public about this error as a sign of good faith. It was not our intention to mislead customers in any way nor use this as a marketing tool. To be perfectly transparent, the leaked information does not imply any availability at this time or even definitive evidence that we intend to officially develop or deliver these products in the future. At this stage, the leaked products are merely concepts and nothing more.
To be honest we are embarrassed by this glitch and sincerely apologize to you who have been so supportive of our efforts over the years. We greatly appreciate your support and understanding of the situation.
Share your thoughts on Behringer’s announcements in the comments!
Update: Uli Behringer shared these comments about their publishing and unpublishing info on new drum and synth clones earlier this week:
As we stated earlier, these leaked product feature lists are part of early concept stages. However we are confident that some of these will turn into actual products. If you have any comments we would very much appreciate your feedback.
The Model D production has been delayed due to our massive factory move which was more challenging than we had estimated. We are confident to ship the first few hundred units from our factory by yearend, however full mass production will move into Q1 next year.