Arturia has introduced Tape J-37, a software emulation of the Studer J37 tape machine that can be used to add tape coloration to a master track or drive the input of a bus or insert with harmonic distortion.

Here’s the official intro video:

Here’s what they have to say about it:

Tape J-37 captures the complex architecture and non-linearities of the legendary Studer J37 tape machine in unprecedented detail. Whether adding subtle tape coloration to a master track or driving the input of a bus or insert with harmonic distortion, Tape J-37 is your go-to tool for bringing tube-driven depth and character to your sound.

Tape J-37 Overview:

Pricing and Availability:

Arturia Tape J-37 is available now for $99 USD.